Watch Prime Video on Fire TV to aid parks.

Amazon Fire TV’s Stream It Forward Event Supports National Parks

In a commendable effort to contribute to environmental preservation, Amazon Fire TV has initiated a charitable event known as "Stream It Forward." This campaign, organized in collaboration with General Mills, aims to support the National Park Foundation during Earth Month. By simply streaming select content on Fire TV devices, viewers can directly contribute to the protection and enhancement of America’s more than 400 national parks.

A Unified Effort for a Cause

The Stream It Forward initiative is a unique and engaging way for Fire TV users to make a difference. From April 1st to April 30th, for every hour of specific Prime Video and Fire TV content that is streamed, Amazon will donate $1 to the National Park Foundation. The campaign has set a generous cap, with Amazon contributing up to $100,000 to this vital cause. This effort supports the official nonprofit partner of the National Park Service, which plays a crucial role in conserving the country’s natural heritage for both current and future generations.

A Legacy of Support

This is the third consecutive year that Amazon, General Mills, and the National Park Foundation have come together for Earth Month. The previous years of 2023 and 2024 saw Amazon reach its maximum donation goals thanks to the enthusiastic participation of its users. The 2025 campaign is expected to be no different, aiming to once again hit the $100,000 target and thereby continue the support for national parks. This ongoing partnership highlights a commitment to environmental stewardship and community involvement.

How to Participate

For those interested in participating, the process is simple and rewarding. Users can stream a selection of popular movies and documentaries, all while knowing that their viewing is contributing to a significant cause. Some of the featured titles available for streaming include:

• "The Wild Robot" via Peacock
• "Free Solo"
• "The Secret Life of Walter Mitty"
• "The Hunger Games"
• "The Hunger Games: Catching Fire"
• "The Twilight Saga: Breaking Dawn"
• "The Legend of Butch & Sundance"
• "MacGillivray Freeman’s National Parks Adventure"
• "National Lampoon’s Vacation"

  These films not only offer entertainment but also align with the spirit of adventure and exploration that the national parks embody.

  Understanding the Impact
  

  The National Park Foundation is crucial in maintaining and enhancing the vast network of national parks across the United States. These parks are invaluable natural resources, providing habitats for countless species and offering people spaces to connect with nature. By supporting the Foundation, Amazon and its partners help ensure that these parks are preserved and improved for generations to come. The funds raised through the Stream It Forward event will aid in various conservation projects, educational programs, and community outreach efforts orchestrated by the Foundation.

  More Than Just Streaming
  

  The initiative reflects a broader trend of integrating corporate social responsibility into business models. By partnering with well-known brands like General Mills, Amazon Fire TV is able to leverage its platform and user base to drive positive change. This approach not only raises awareness about environmental issues but also encourages customers to become active participants in conservation efforts. It’s a testament to the power of digital platforms to unite people in support of global causes.

  How to Get Involved
  

  To take part in this meaningful campaign, Fire TV users simply need to stream the eligible content during the specified period. For every hour of streaming, Amazon will make the corresponding donation to the National Park Foundation. The ease of participation lowers the barrier for involvement, allowing anyone with a Fire TV device to contribute effortlessly.

  Looking Ahead
  

  As we move into the future, initiatives like Stream It Forward set a precedent for how companies can creatively engage with their audiences to support important causes. The partnership between Amazon, General Mills, and the National Park Foundation is a shining example of how businesses can collaborate to make a tangible impact on environmental conservation. It is hoped that this model will inspire other companies to explore similar partnerships and campaigns in the pursuit of a more sustainable world.

  For those interested in learning more about the National Park Foundation and further opportunities to support their work, additional information can be found at nationalparks.org.

  The Stream It Forward campaign is a reminder of the shared responsibility we all have in protecting our planet’s natural wonders. By participating in this event, viewers can enjoy their favorite films while simultaneously contributing to the preservation of America’s national parks—ensuring that these beautiful landscapes are available for future generations to explore and enjoy.

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