Trend Micro Unveils Solutions to Combat Deepfakes and AI-Based Cyberattacks
Cybersecurity Leader Introduces New Technologies to Enhance Business Resilience and AI Integration
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity, has announced innovative advancements in its enterprise platform and consumer cybersecurity products aimed at protecting against the escalating threat of AI-driven attacks and fraud.
Addressing the Growing Threat of AI-Based Cyberattacks
Trend Micro’s latest solutions are part of an overarching mission to secure AI technologies for both consumers and enterprises. The new deepfake detection technology will soon be available on the Trend Vision One platform and will help identify AI-generated content using a range of advanced methods. Additionally, this technology has been made accessible to consumers through the new Deepfake Inspector, effective immediately.
Recent research conducted by Trend Micro has highlighted a significant rise in the use of AI-driven tools by cybercriminals. These tools have become more affordable and easier to access, enabling attackers of all skill levels to execute large-scale attacks that mislead victims for extortion, identity theft, fraud, or spreading misinformation.
Kevin Simzer, COO at Trend Micro, noted, “Our latest research reveals several new deepfake tools that make it easy for cybercriminals at all skill levels to launch damaging scams, social engineering, and security bypass attempts. We are leading the industry in fighting back for both our enterprise and consumer customers with new capabilities to detect deepfakes and other forms of AI fraud. Like past shifts in the threat and IT landscape, we’ve seen the challenge of securing AI and risen to it.”
Enhancing Detection and Protection Mechanisms
Detecting and countering AI-based threats are crucial for managing attack surface risk in enterprises and reducing overall online risk for consumers. In a recent Trend survey, 71% of respondents viewed deepfakes negatively and believed that one of their primary uses is for fraud.
The new deepfake detection technology on the Trend Vision One platform employs advanced methods to identify AI-generated content. This technology is also available today for consumers through Trend Micro Deepfake Inspector.
To learn more and download Trend Micro Deepfake Inspector, visit: Trend Micro Deepfake Inspector.
Going beyond basic techniques such as image noise analysis and color detection, the platform also analyzes user behavior to offer a robust approach to identifying and stopping deepfakes. Once a deepfake is detected, Trend Micro immediately alerts enterprise security teams, enabling them to take proactive measures to prevent future attacks.
Trend Micro Deepfake Inspector can help verify if a participant in a live video conversation is using deepfake technology, alerting users that the person they are conversing with may not be who they appear to be.
Expert Insights on the Growing Sophistication of Deepfakes
According to Gartner analyst Dan Ayoub, “Readily available, high-quality GenAI applications are now capable of creating photo-realistic video content that can deceive or mislead an audience. Given the low barriers to entry in using these tools and their increasing sophistication, developing a methodological approach to detecting GenAI deepfake content has become necessary.”
Deepfakes pose significant risks to modern enterprises and individuals. An undetected deepfake can lead to financial impacts, job losses, legal challenges, reputation damage, identity theft, and potential harm to mental or physical health. In a recent Trend Micro study, 36% of consumers reported experiencing a scam attempt involving a deepfake. The FBI has also previously warned about deepfake technology being used in conjunction with video calls to carry out business email compromise attacks and fraudulently apply for remote working positions.
This technology is not only being exploited to bypass human verification but also biometric security measures such as facial recognition. Trend research has also indicated a growing tendency among cybercriminals to exploit existing large language model (LLM) tools through innovative jailbreaking techniques rather than developing custom AI tools.
Trend Micro’s Commitment to Securing AI
The launch of Trend Micro’s new solutions is part of a company-wide initiative to secure customers’ AI journey. Supporting a zero trust strategy, Trend Micro recently released new features for Trend Vision One designed to:
- Centralize management of employees’ GenAI access and usage
- Inspect prompts to prevent data leaks and malicious injections
- Filter GenAI content to meet compliance requirements
- Defend against large language model (LLM) attacksTrend Micro Deepfake Inspector is a free solution that alerts users to potential deepfakes during video calls. The analysis is conducted in real time and locally on the consumer’s device, ensuring the protection of users’ data and privacy at all times.
About Trend Micro
Trend Micro, a global cybersecurity leader, strives to make the world safe for exchanging digital information. With decades of security expertise, global threat research, and continuous innovation, Trend Micro’s AI-powered cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, Trend’s platform delivers a comprehensive range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, providing central visibility for quicker and more effective detection and response. With 7,000 employees across 70 countries, Trend Micro enables organizations to simplify and secure their connected world. For more information, visit Trend Micro.
