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Technology’s Role in Art: How Platforms Like Samsung Art Store Revolutionize Accessibility
Technology today plays a pivotal role in redefining how we engage with art, making it more accessible and relatable to a global audience. Platforms like the Samsung Art Store, for instance, have become instrumental in this transformation, bridging the gap between technology and art. Angelle Siyang-Le, the Director of Art Basel Hong Kong, is at the forefront of this evolution, with her deep expertise in both the Asian and global art markets. Her leadership since 2022 has seen Art Basel Hong Kong grow and adapt to the ever-changing art landscape, particularly in the Asia-Pacific region.
Art Basel Hong Kong: A Hub for Creativity and Community Building
Since Siyang-Le took on the role of director, Art Basel Hong Kong has continued to evolve, mirroring the dynamic art scene of Hong Kong and the wider Asia-Pacific. She has been pivotal in building a community around art, which aligns perfectly with Art Basel’s mission of fostering connections and offering meaningful art experiences.
In a conversation with Samsung Newsroom, Siyang-Le detailed how Art Basel Hong Kong champions creativity and collaboration through the integration of technology.
Vision and Future of Art Basel Hong Kong
Q: What is the vision behind Art Basel Hong Kong?
Art Basel is committed to nurturing the global art ecosystem by fostering connections between galleries, collectors, and cultural institutions. The Hong Kong edition focuses heavily on the Asia-Pacific, with over half of its participating galleries hailing from this region. This emphasis supports the local art scene through strategic partnerships and collaborations with various cultural organizations.
Each Art Basel show, whether in Hong Kong, Basel, Paris, or Miami Beach, is uniquely influenced by its host city. This influence is apparent in the gallery lineup, the artwork presented, and the parallel programming developed in collaboration with local institutions.
Q: What role does Hong Kong play in the Asian art market?
Hong Kong stands as a critical gateway to the broader Asian art market. With its established auction houses, vibrant gallery scene, and international collector base, the city is a hub for both Western and Asian art. As Asia’s leading art hub, Hong Kong continues to connect art communities across the region and beyond.
Q: How has Art Basel Hong Kong evolved over the years?
Art Basel Hong Kong has grown alongside the vibrant art scene in Hong Kong, with both continuously inspiring and impacting each other. The city’s cultural landscape has expanded significantly, driven by a new generation of collectors, the opening of world-class institutions like M+ and the Hong Kong Palace Museum, and the emergence of commercial, non-profit, and artist-run spaces. Internally, Art Basel Hong Kong has introduced numerous initiatives and programs, making it a cornerstone of the city’s arts community.
Samsung x Art Basel: Redefining Art Appreciation
Q: As the official visual display partner for Art Basel, how is Samsung Electronics driving the integration of art into everyday life through Samsung Art Store?
The collaboration between Art Basel and Samsung presents an exciting opportunity to merge world-class art exhibitions with cutting-edge innovations. Technological advancements, such as those seen in the Samsung Art Store, have transformed how people engage with art, making it more accessible. These advancements enable viewers to experience art in new, immersive ways, integrating it into their daily lives and fostering deeper connections.
The Samsung Art Store boasts a collection of over 3,000 works from world-renowned museums, galleries, and artists. Subscribers can explore expertly curated masterpieces in stunning 4K resolution. While initially exclusive to The Frame and MICRO LED, the Art Store will soon be available on Samsung’s 2025 AI-powered Neo QLED and QLED TVs.
Q: How do you see this partnership impacting the way people perceive and appreciate art?
Technology-driven initiatives have the potential to expand cultural exchange and inspire audiences worldwide. Samsung has already formed strong partnerships with leading museums, institutions, and artists through The Frame, bridging diverse artistic practices and mediums. Growing these collaborations will be essential in further integrating technology into the art world and redefining how people experience and appreciate art in their homes.
Q: What has your experience been like using The Frame in Art Mode?
Exploring The Frame during Samsung’s activations at Art Basel’s Basel and Miami Beach shows was enlightening. The screen’s presentation of artwork is impressive, and I encourage visitors to experience The Frame in Art Mode to see how various artistic techniques and textures are rendered digitally. While The Frame offers a stunning way to enjoy classic masterpieces, the Samsung Art Store adds to the experience by showcasing emerging artists and fresh artistic perspectives.
The Role of Technology in the Evolving Art World
Q: How is technology influencing the presentation and consumption of contemporary art?
Technology is crucial in expanding the global reach of contemporary art and transforming how we experience and connect with it. Digital platforms have redefined accessibility, while emerging technologies like AI and blockchain are revolutionizing how art is created, traded, and authenticated. Art Basel Miami Beach introduced an AI-powered mobile app to make exploring the fair more intuitive and engaging, enhancing the visitor experience by offering innovative ways to discover new artwork and connect with galleries.
Q: What changes have you noticed in the art world?
There is a noticeable shift in collector interests, with a growing demand for emerging artists and increased recognition of local artists. This shift reflects a generational change as younger collectors play a more active role in shaping the market.
Opportunities and Future Prospects for Art Basel Hong Kong
The future of Art Basel Hong Kong holds exciting opportunities, particularly in deepening collaborations within Hong Kong’s vibrant arts community and contributing to Asia’s art ecosystem. Strengthening regional and global connections not only enriches the fair but also fosters broader dialogue around contemporary art. Through meaningful partnerships like Art Basel’s collaboration with Samsung, the fair can continue to progress while staying true to its core mission of delivering world-class art fairs.
This year, Art Basel Hong Kong will take place from March 28 to 30 at the Hong Kong Convention and Exhibition Centre. Visitors are invited to explore premier galleries from around the world and discover diverse artistic perspectives through modern and contemporary artwork.
For more information about Art Basel Hong Kong, visit their official website.
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