The Frame Enhances Samsung’s Hotel TV Lineup: A Blend of Luxury and Personalization
Samsung Electronics, a recognized leader in the field of display technology, has unveiled its much-anticipated 2025 hotel TV lineup at the Integrated Systems Europe (ISE) 2025 event in Barcelona. This new collection of TVs is designed to elevate the guest experience by integrating sophisticated design elements with state-of-the-art in-room entertainment features. By offering a unified platform, Samsung aims to redefine what it means to experience luxury in the hospitality industry.
Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics, explained, "Our 2025 hotel TV lineup is crafted to enhance guest experiences with personalization at its core. The Frame, with its Art Mode, allows hotels to customize their room ambiance. The lineup also offers seamless streaming via Apple Airplay and the newly integrated Google Cast, and SmartThings Pro provides convenient control over the room environment—all tailored to individual guest preferences."
Redefining Hotel Aesthetics With The Frame
One of the standout features in Samsung’s 2025 lineup is The Frame (model HL03F), which is now available as a hotel TV. Known for its award-winning design, The Frame offers stunning 4K QLED picture quality that brings vivid colors, deep contrasts, and lifelike visuals to every hotel room. Its sleek and sophisticated design transforms any interior space, making it a centerpiece.
The Frame’s innovative Art Mode sets it apart by allowing hotel managers to display a curated selection of modern or classic artwork, or even custom hotel-branded visuals, when the TV is not in use. This feature provides a unique opportunity for hotels to enhance their room aesthetics by blending luxury with personalization.
The TV is equipped with an Anti-Reflection Matte Display, which minimizes light interference, and a Slim-Fit Wall Mount, enabling the TV to sit flush against the wall, resembling a genuine piece of art. As the official visual display sponsor of Art Basel, Samsung reinforces its commitment to merging cutting-edge technology with timeless design. The Frame’s introduction sets a new standard for hotels looking to provide guests with a refined and captivating visual experience.
Enhancing Guest Experiences With Google Cast for Seamless Streaming
Samsung’s 2025 hotel TV lineup, along with the 2024 HBU8000, significantly enhances in-room entertainment by integrating Google Cast. This feature allows guests to easily stream their favorite content from Android and iOS devices directly to the TV. The process is straightforward, utilizing QR codes for instant pairing, eliminating the need for additional dongles or logins.
Tiger Lan, Google’s Senior Director of engineering for multi-device experiences, expressed enthusiasm about the collaboration, stating, "We’re thrilled to bring Google Cast to Samsung TVs, extending the convenience of seamless content sharing to both hospitality and consumer models. Whether guests are enjoying their favorite shows and playlists on hotel TVs or streaming effortlessly at home, this collaboration ensures users have reliable, personalized access to their content wherever they are."
In addition to Google Cast, the lineup also supports Apple AirPlay, allowing hotel guests to connect their iOS and iPadOS devices to the TVs for a seamless streaming experience. Both Apple Airplay and Google Cast can be used independently of third-party system integrators, simplifying the installation process for hotels and reducing infrastructure demands. Samsung ensures robust privacy by not storing any personal information or device pairing data, providing guests with peace of mind.
Streamlining Hotel Operations With a Connected Ecosystem
Samsung’s 2025 hotel TV lineup introduces a fully connected ecosystem aimed at enhancing hotel operations and improving guest experiences. With Tizen 9.0, guests enjoy an intuitive interface that simplifies access to streaming apps, smart room controls, and personalized services, making their stay more enjoyable and connected.
For hotel operators, LYNK Cloud offers a comprehensive cloud-based solution that combines customizable content delivery, remote device management, and over-the-top (OTT) entertainment. This platform allows guests to perform service interactions, such as ordering room service, booking hotel amenities, and accessing a digital concierge. Simultaneously, hotel managers gain valuable insights into guest preferences, allowing them to personalize content and deploy targeted promotions across rooms or properties globally, thereby enhancing operational efficiency and guest satisfaction.
SmartThings Pro further strengthens IoT connectivity by enabling centralized control of Samsung Hospitality TVs, Smart Signage, air conditioning systems, and more. With a scalable dashboard and customizable application programming interfaces (APIs), SmartThings Pro allows hotel IT teams to monitor performance, manage devices across multiple units, and seamlessly integrate with existing systems.
Additional Information for Interested Readers
For those interested in the technical aspects, The Frame in the hotel TV lineup may differ from its consumer version, offering specialized functionalities to cater to the hospitality industry. Google Cast supports Android 6 and above, and iOS 14 and above, with availability varying by device, software version, and region. Similarly, Apple AirPlay is compatible with iOS 11, iPadOS 13, macOS Mojave 10.14, and later versions, with availability also varying by device and region.
Samsung’s latest hotel TV lineup not only enhances the aesthetic appeal of hotel rooms but also elevates the overall guest experience by offering cutting-edge features and a seamless, connected ecosystem. By integrating personalization and advanced technology into their TVs, Samsung continues to lead the industry in redefining luxury for hotel guests worldwide.
For more detailed information about Samsung’s 2025 hotel TV lineup, you can visit the Samsung Newsroom or refer to their official website.
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