Samsung Unveils Interactive Art Display at Art Basel Hong Kong

Samsung’s ArtCube Lounge Showcases the Power of the Art Store on Samsung’s 2025 AI-Powered Smart TV Lineup

Samsung Electronics, a renowned leader in the technology industry and the Official Art TV partner of Art Basel, made a significant impact at the Art Basel Hong Kong event, a major global art fair, which took place from March 28-30. Visitors to Samsung’s ArtCube lounge were treated to a unique experience that highlighted the fusion of art and technology. Samsung’s latest 2025 Smart TV lineup, including models such as The Frame, MICRO LED, and Neo QLED 8K, were on display, showcasing artwork in a way that promised to redefine how we experience art in our homes.

During the event, Samsung emphasized its commitment to making digital art more accessible to a broader audience. Hun Lee, Executive Vice President of Samsung Electronics’ Visual Display Business, stated, "Samsung continues to make digital art accessible to more people through our premium display lineup. As the leader in Art TVs and Official Visual Display partner of Art Basel, we remain committed to bringing the Art Basel experience to a wider audience with the Samsung Art Store."

The Art Basel Hong Kong 2025 event featured 240 galleries from 42 countries, with more than half of the showcased artworks originating from Asia and the Asia-Pacific region. This focus highlighted the dynamic cultural landscape of the area, offering visitors a glimpse into the vibrant art scene that thrives there.

At the heart of Samsung’s participation was the ArtCube lounge, designed under the concept "Borderless: Dive into the Art." This innovative space allowed visitors to immerse themselves in a curated selection of art collections, all displayed in stunning 4K quality through the Samsung Art Store. The lounge featured works from five contemporary artists: Kunyong Lee, Aerosyn-lex Mestrovic, Saya Woolfalk, Marc Dennis, and Jules de Balincourt.

The ArtCube lounge was equipped with five premium Samsung TVs, including The Frame, MICRO LED, and Neo QLED 8K models. These displays offered a breathtaking digital art experience, with artworks seamlessly unfolding across the screens. Visitors were enveloped in a continuously expanding artistic environment, which provided a new way to appreciate digital art.

In addition to the visual spectacle, Samsung also hosted a series of panel discussions led by Daria Greene, Head of Content and Curation at Samsung. These sessions brought together influential voices from the contemporary art world and focused on how technology is transforming art appreciation and accessibility. One such discussion, "Bridging Worlds: How Technology is Transforming Art Appreciation & Accessibility," featured Hayley Romer, Chief Growth Officer at Art Basel. The conversation explored how digital innovation has redefined the creation, display, and appreciation of art, making it more immersive and accessible than ever before. Romer noted, "In partnership with Samsung, we are updating our artworks in the Samsung Art Store every quarter. It is a lot of fun to find and explore the lovely pieces chosen by Art Basel, as well as those from museums."

Another engaging session, "Blending Old & New: A Fireside Chat with Marc Dennis," featured the renowned hyper-realistic painter Marc Dennis. The discussion delved into his artistic practice of blending Old Master techniques with modern themes to create art that is both timeless and provocative. Dennis highlighted the advantage of Samsung Art TVs, stating, "Unlike in traditional museums, Samsung Art TVs allow people to spend as much time as they want with artworks, which is important to me because my works are very detailed."

Samsung’s commitment to enriching the art experience at home was further demonstrated with the launch of a new Art Store collection. On March 17, 2025, Samsung introduced 23 curated artworks from Art Basel Hong Kong’s renowned galleries to their Art Store. This collection is now accessible to global subscribers, offering over 3,000 pieces from world-leading museums and galleries available on Samsung TVs, including The Frame, MICRO LED, Neo QLED, and QLED models.

For those unfamiliar with the concept, the Samsung Art Store is an online platform that allows users to display world-class art on their Samsung TV screens, transforming their living spaces into personal galleries. This innovation caters to art enthusiasts and casual viewers alike, offering a diverse range of art from classic pieces to contemporary works.

The integration of AI technology in Samsung’s 2025 Smart TV lineup further enhances the viewing experience. These TVs are designed to optimize picture quality, adjust settings for different environments, and deliver stunningly realistic art displays. The AI-powered technology ensures that the art is presented in the best possible way, allowing viewers to enjoy every detail and nuance.

ArtCube’s showcase at Art Basel Hong Kong exemplifies how Samsung is at the forefront of merging technology with art. By providing a platform that enhances the accessibility and appreciation of digital art, Samsung is paving the way for a new era of art consumption. The company’s efforts to make art a more integral part of everyday life are commendable, as they strive to bring world-class art into homes worldwide.

In conclusion, Samsung’s participation in Art Basel Hong Kong 2025 was not just about displaying their latest technological advancements but also about fostering a deeper connection between art and its audience. Through innovative technology and strategic partnerships, Samsung is transforming how we interact with art, making it more accessible and enjoyable for everyone. For more information, you can visit Samsung’s Official Website.

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