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Samsung Electronics Showcases Groundbreaking Technology at Gamescom 2024
Samsung Electronics made a significant impact at Gamescom 2024, the world’s largest event for computer and video games, held from August 20-25 in Cologne, Germany. The event spanned an impressive 230,000 square meters and welcomed over 335,000 fans from around 120 countries. Samsung’s 800-square-meter booth became a focal point for attendees, highlighting the company’s latest innovations and partnerships in the gaming sector.
A Magical Glasses-Free 3D Gaming Experience
One of the main attractions at Samsung’s booth was the new Odyssey 3D monitor, which offers a revolutionary glasses-free 3D gaming experience. This monitor uses advanced Eye Tracking and View Mapping technology to project 3D graphics without the need for special glasses. The optimal viewing distance for this monitor is around 60 centimeters (approximately 2 feet), which allows gamers to fully immerse themselves in the stunning visuals.
"Gamescom is where passionate gamers come together," said Donghwa Lim, who oversees the Odyssey 3D’s hardware development at Samsung Electronics. "We had a great opportunity to see how the 3D monitor we developed can captivate people’s attention and exceed their gaming expectations."
Attendees were visibly impressed by the 3D graphics, with one visitor commenting, "The 3D graphics made it look like I could reach out and touch the world in the game. Everything felt so much more real."
Partnership with KRAFTON
Samsung’s partnership with KRAFTON, a leading game developer, allowed fans to experience KRAFTON’s life simulation game inZOI in stunning 3D. This exclusive preview was available at Samsung’s booth, giving attendees a first look at both the game and the Odyssey 3D monitor before their official release.
"Seeing people enjoy games on the 3D monitor at Gamescom was incredibly rewarding," said Sukho Song, who specializes in 2D-to-3D transition technology at Samsung. "We worked hard to develop a gaming monitor optimized for 3D to create new viewing environments and dimensions for gaming fans."
Something for Everyone: Game Previews on the Latest Screens
Samsung’s booth also featured an array of cutting-edge monitors, including the Odyssey OLED G6, Odyssey OLED G8, and Odyssey OLED G9. These displays showcased both fan-favorite games like Genshin Impact and upcoming releases such as the World of Warcraft expansion, World of Warcraft: The War Within.
The 32” Odyssey OLED G8, with its 4K UHD 16:9 screen, 240Hz refresh rate, and 0.03ms response time, provided an unmatched gaming experience. Fans were able to play Genshin Impact on this monitor, experiencing its unparalleled visual quality and smooth performance.
The 49” Odyssey OLED G9, with its dual QHD resolution and 32:9 ultra-wide screen ratio, offered an exclusive preview of World of Warcraft: The War Within. This monitor’s 240Hz refresh rate and 0.03ms response time ensured that gameplay decisions were executed almost instantaneously, enhancing the overall gaming experience.
Gaming on Samsung AI TVs
For those who prefer gaming on larger screens, Samsung showcased its best gaming TVs at Gamescom 2024. Visitors competed in popular sports games on the 75” Neo QLED 8K and 98” Neo QLED TVs, which feature Motion Xcelerator and AI-optimized picture quality. These features added to the excitement of the matches, making the gaming experience even more thrilling.
The 77” OLED TV was another highlight, offering bold contrast, vibrant colors, and a 120Hz refresh rate for smooth and responsive gameplay. The Game Motion Plus feature further enhanced the gaming visuals, making it a favorite among attendees.
Live Gaming Events and Tournaments
Throughout the event, Samsung’s booth hosted live gaming tournaments and showcases, creating a vibrant and engaging atmosphere. Contestants used the Odyssey OLED G8 to compete, bringing the excitement of live gaming to a whole new level.
"Gamescom is the ultimate convergence of gaming technology and culture," noted Donghwa Lim. "This year, we demonstrated our leadership in the gaming monitor industry by unveiling new technologies that redefine how people game. Samsung will continue to push the envelope to provide innovative solutions for more immersive gaming."
The Future of Gaming Technology
Samsung’s participation in Gamescom 2024 showcased its commitment to pushing the boundaries of gaming technology. The company’s innovative solutions, such as the Odyssey 3D monitor and the Odyssey OLED series, are set to transform the gaming landscape and enhance the way people interact with their favorite games.
For tech enthusiasts and gamers alike, Samsung’s presence at Gamescom 2024 was a testament to the company’s dedication to innovation and excellence in the gaming industry. As technology continues to evolve, Samsung remains at the forefront, offering cutting-edge solutions that redefine the gaming experience.
Conclusion
Gamescom 2024 was a resounding success for Samsung Electronics, as the company showcased its latest advancements in gaming technology. From the revolutionary glasses-free 3D gaming experience offered by the Odyssey 3D monitor to the stunning visuals of the Odyssey OLED series and the immersive gaming experience on Samsung AI TVs, the event highlighted Samsung’s commitment to pushing the boundaries of what is possible in the gaming world.
As the gaming industry continues to grow and evolve, Samsung remains dedicated to providing innovative solutions that enhance the gaming experience for players around the world. With its cutting-edge technology and commitment to excellence, Samsung is poised to lead the way in the future of gaming.
For more information about Samsung’s latest innovations and partnerships, stay tuned to our blog for updates and reviews on the newest tech developments.
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