Samsung Unveils AI Connectivity Vision at CES 2025

On January 7, 2025, the annual Consumer Electronics Show (CES) kicked off in Las Vegas, showcasing the cutting-edge technological advancements from around the globe. Among the prominent exhibitors was Samsung Electronics, which captivated attendees by highlighting its vision of “AI for All.” At the heart of this vision is the concept of smart homes, which Samsung believes can revolutionize modern living and expand into various aspects of daily life.

The Samsung Newsroom took an in-depth look at the innovative AI technologies and the next-generation lifestyle products featured at Samsung’s booth.

### Vision Highlight: Unlocking Infinite Possibilities

Upon entering Samsung’s booth, visitors were greeted by the Vision Highlight zone, which immediately stood out with its pastel-colored, futuristic design. This visually engaging space showcased a wide array of Samsung devices and products compatible with SmartThings, Samsung’s integrated smart home platform. The setup represented a miniature version of Samsung’s expansive AI ecosystem.

Visitors could see firsthand how Internet of Things (IoT) devices connect and operate safely, all secured by Samsung Knox, a security platform designed to protect user data. Through various displays, graphics, and videos projected on curved walls, attendees could explore the vast applications of SmartThings. These ranged from industrial and transportation sectors to enhanced wellness services, such as those provided through Samsung Health.

### SmartThings Excellence: The Heart of the Connected Home

Adjacent to the Vision Highlight zone was the SmartThings Excellence zone, which emphasized the four core pillars of smart home technology: Security, Ease of Use, Saving, and Care. This area illustrated Samsung’s vision of enhancing everyday experiences through advancements in AI technology, ultimately aiming to improve the quality of life for users.

### Samsung Knox: Improving Smart Home Protection

In the Security section, Samsung displayed its commitment to data protection through captivating visuals and informative videos. The Samsung Knox Matrix was a focal point, showcasing how it unifies the security of connected devices to prevent data leaks. Meanwhile, Samsung Knox Vault provided an added layer of security by storing sensitive information separately.

Nicholas Cai, a visitor from New York, commented on the importance of these innovations: “As AI advances, I was concerned about security risks, particularly with device cameras and potential data breaches. However, Samsung’s Knox innovations have given me greater confidence.”

### Calm Onboarding: A Smoother Way To Integrate Devices

Calm Onboarding was another highlight at the booth, aiming to simplify the setup process for smart devices. From the moment of purchase to delivery, configuration, and installation, Calm Onboarding eliminates complex procedures, transforming the user experience. Visitors were guided through the seamless process of connecting devices, providing a hands-on look at the intuitive and user-friendly connectivity offered by SmartThings.

### Quick Remote: Device Management Made Easy

Quick Remote is a feature that turns a user’s smartphone into a powerful, all-in-one remote control. It centralizes household device management by consolidating control of major home appliances, such as TVs, air conditioners, and air purifiers, into a single app. This eliminates the need for multiple remotes and offers a more unified user experience.

### Map View: Reimagining Spaces With Precision

Map View, an AI-powered smart home management platform, offers intuitive tools for arranging furniture and designing spaces. At the Samsung booth, visitors had the opportunity to explore its capabilities by applying various decorative themes and converting photos of furniture into 3D models using generative AI technology. This feature allows users to personalize their spaces with ease.

### HARMAN: A New Era of Connected Mobility

HARMAN, a Samsung subsidiary, showcased a range of innovative services designed to enhance in-vehicle experiences, making them more personalized and safer. Among the key features demonstrated were HARMAN Ready Care, which detects driver distractions to maintain focus on the road, and HARMAN Ready Display, an advanced screen technology that enriches the user experience.

Stacy Fuentes, an attendee from Mexico, expressed her admiration for the HARMAN demonstration: “The HARMAN demonstration really stood out to me, especially the user-friendly display and the comprehensive connectivity features.”

Through its CES booth, Samsung unveiled a bold new vision for the future that integrates smart home technology, AI, and security. The company emphasized how technological progress is moving beyond mere convenience to prioritize user safety and well-being. With its commitment to innovation and a user-centric approach, Samsung continues to shape a smarter, more connected world, paving the way for the next transformative leap in modern living.

For more information, you can visit the original source at Samsung’s Newsroom website.
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