Samsung’s Cinematic Innovation Takes Center Stage at CinemaCon 2025
Samsung Electronics has once again demonstrated its prowess in cinema LED technology at CinemaCon 2025, a premier gathering for movie theater proprietors from around the globe. This illustrious event, held in Las Vegas from March 31 to April 3, saw the tech giant unveiling its latest innovation—the Samsung Onyx cinema LED screen. This groundbreaking display promises unparalleled picture quality, exceptional reliability, and scalability, catering to the ever-evolving demands of theaters worldwide.
CinemaCon is a pivotal event for the cinema industry, drawing nearly 6,000 professionals from over 80 countries. It serves as a hub for companies to showcase their advancements in cinema technology and for industry professionals to explore the latest innovations. Samsung’s booth was a highlight, offering an immersive experience where attendees could engage with cutting-edge theater technology and enjoy films from top studios.
Revolutionizing Theater Experiences with Samsung Onyx
At CinemaCon, theater owners and industry experts had the opportunity to witness the exceptional capabilities of the Samsung Onyx screen. The new display showcased films like Pixar’s "Elio" (2025), offering a viewing experience that captivated audiences with its true black levels, infinite contrast ratio, and remarkable color accuracy.
The Samsung Onyx screen supports frames up to 4K 120Hz, delivering ultra-smooth motion and crisp image quality that brings out the finest details in films. It achieves peak brightness levels of 300 nits, significantly brighter than traditional cinema screens, ensuring that even the brightest details remain visible to viewers. This is a stark contrast to traditional projectors, which often appear dim in larger theaters and struggle with color accuracy in bright scenes.
Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios, noted, "The color and vibrancy are very rich. On the Onyx display, there are details of the characters shown that I haven’t seen on a screen before."
This year’s Samsung Onyx offers theater owners four standard sizes—5 meters (16 feet), 10 meters (33 feet), 14 meters (46 feet), and 20 meters (66 feet)—along with additional flexible scaling options to accommodate various theater dimensions. The first location in the United States to feature the latest Samsung Onyx screen will be LVL 11 Entertainment at Cannon Beach in Mesa, Arizona. This venue aims to blend lifestyle and entertainment, offering a unique viewing experience built around the Cinema LED screen.
"We chose to partner with Samsung because its commitment to innovation and cutting-edge technology aligns perfectly with our vision for LVL 11 Entertainment," said Adam Saks, Chief Operating Officer of LVL 11 Entertainment. "By premiering the Samsung Onyx Cinema LED Screen in Arizona, we will be offering an entirely new experience, not just a movie."
Enhancing In-Theater Promotions with Color E-Paper
Beyond the theater, Samsung introduced new digital signage solutions designed to transform the entire moviegoing experience. The Samsung Color E-Paper is an ultra-low power, lightweight, and slim display that replaces traditional analog and paper-based promotional methods. Its high visibility and functionality make it a versatile tool for theater owners, who can manage the display remotely through a dedicated mobile app. This app allows for seamless updates and scheduling, ensuring that theaters can effortlessly promote upcoming blockbusters.
Creating Immersive Theater Environments with Cinematic Signage
Samsung’s QMD series 105-inch supersized screen delivers a unique viewing experience, immersing moviegoers with its large screen before they enter the auditorium. Featuring a cinematic 21:9 ratio, the QMD is designed to captivate the audience, enhance brand visibility, and elevate the theater environment.
Transforming Menu Boards with Dynamic Visuals
Samsung’s QMC signage is designed to captivate moviegoers upon arrival, boasting one billion shades of color. This allows theaters to present their food and beverage offerings in a more engaging manner. The QMC’s slim profile enables theaters to optimize their space, seamlessly integrating the display into any theater environment.
Samsung’s participation at CinemaCon underscores its pioneering excellence and continued legacy in cinema LED display technology. Industry experts, theater owners, and studios witnessed firsthand how Samsung is shaping the future of cinematic innovation, building excitement for the next era of films.
For more information about Samsung’s innovations in cinema technology, you can visit their official website.
Additional Information
- The Samsung Onyx screen’s 4K resolution support applies to its four standard sizes. Actual frame rates may vary depending on the connected Integrated Media Block (IMB).
- Peak brightness is supported when using DCI-HDR supported IMB.
- All measurements in meters and feet refer to screen width, while measurements in inches denote diagonal size. The 10-meter Onyx screen is currently available for order, with other models arriving in a phased rollout.
In conclusion, Samsung’s innovations at CinemaCon 2025 highlight the company’s commitment to enhancing the cinema experience. With cutting-edge technology like the Samsung Onyx and Color E-Paper, theaters can offer audiences a more immersive and dynamic viewing experience, setting a new standard for the future of cinema.
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