Samsung Introduces Vision AI and Innovations for Personalized Screens

Samsung Vision AI: Transforming TVs into Smart Companions

Samsung has made a significant announcement at the CES 2025 First Look event, introducing the Samsung Vision AI across a wide range of their television models, including Neo QLED, OLED, QLED, and The Frame. This development signals Samsung’s commitment to revolutionizing the traditional television experience by integrating intelligent and adaptive technologies that go beyond mere TV watching. Alongside this, Samsung has also expanded its Art Store and The Frame lineup, including the new Frame Pro, Neo QLED, and QLED models, to enhance the art viewing experience at home. This article will explore these innovations in detail, elucidating Samsung’s vision for a smarter, more connected future.

Samsung Vision AI: Intelligent, Adaptive Screens

Samsung Vision AI represents a leap forward in making screens more intelligent and intuitive. The technology enables Samsung TVs to be aware of their surroundings and adapt to user preferences, transforming them into smart companions that elevate entertainment and simplify user interactions. This means that your TV can now offer features that align seamlessly with your lifestyle, making your interactions more enjoyable and tailored to your needs.

At the heart of Samsung Vision AI are several personalized features that redefine user interaction with screens:

• Click to Search: This feature allows users to obtain instant information about what’s on the screen. Whether you want to identify an actor or explore specific content, this feature provides the information without interrupting your viewing experience.
• Live Translate: Powered by an on-device AI translation model, Live Translate offers real-time subtitle translations, breaking down language barriers and enabling viewers to enjoy international content with ease.
• Generative Wallpaper: This feature transforms your screen into a dynamic art canvas, allowing you to create images that perfectly match your taste or the occasion.

  Apart from personalization, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights: This feature provides real-time updates about your household environment, offering safety alerts and daily updates, ensuring peace of mind whether you’re at home or away.
• Pet and Family Care: This feature keeps a watchful eye on loved ones, detecting any unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, such as dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
  

  Enhancing Picture and Sound Quality
  

  Samsung Vision AI also brings significant improvements in picture and sound quality, making every on-screen moment more captivating. Utilizing on-device AI picture and sound technologies, the system analyzes content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

  Recognized for Innovation
  

  Samsung’s latest Vision AI features, including Click to Search and Live Translate, have garnered attention and were awarded the prestigious CES Innovation Award for 2025. These features, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, highlight Samsung’s dedication to innovation and consumer experience.

  Collaborations for Enhanced AI Experiences
  

  Samsung Vision AI’s potential is amplified through collaborations with various AI partners, including Microsoft. This partnership introduces new Smart TVs and Smart Monitors featuring Microsoft’s Copilot, allowing users to explore personalized content recommendations and other Copilot services. Samsung also plans to collaborate with leading AI partners like Google to further expand the capabilities of Vision AI.

  Expanding Samsung’s Display Lineup
  

  Samsung is broadening the reach of Samsung Vision AI, integrating it across its most extensive lineup yet, including Neo QLED, OLED, QLED, and The Frame models. The centerpiece of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance and AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, this TV leverages several on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: This feature elevates lower-resolution content to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: It analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Using AI, this feature separates and optimizes sound components like speech, music, and sound effects, delivering clear and balanced audio.
• Color Booster Pro: This feature enriches color expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: It adaptively optimizes picture and sound using AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

  With an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics, elevating both the performance and style of any living space.

  The Frame Pro and Samsung Art Store
  

  Samsung continues to blend art and technology with the expansion of the Samsung Art Store and the introduction of The Frame Pro. The Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. This expanded collection is now available on Neo QLED and QLED models, allowing users to transform their screens into personalized art galleries.

  The Frame Pro, the latest addition to the iconic Frame lineup, enhances both art and entertainment experiences with advanced Neo QLED picture quality. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers superior picture quality for both artwork and video content. It also features the innovative Wireless One Connect, allowing for more flexible installations that blend seamlessly with their environment.

  Samsung’s Commitment to the Art World
  

  Strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display for the globally celebrated event. This partnership allows art lovers to bring world-class works into their homes, transforming how they engage with and appreciate art.

  Shaping the Future of Display Technology
  

  Samsung is not just reimagining screens but is also shaping the future of display technology. At the First Look 2025 event, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw projector. This innovative projector introduces an interactive touch feature, allowing users to engage directly with the screen. It seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

  Another innovation is the MICRO LED Beauty Mirror, which combines advanced reflectance and transmittance capabilities with personalized beauty insights. This mirror provides tailored product recommendations by analyzing individual skin types, making self-care more intuitive and effective.

  Conclusion
  

  Samsung’s latest innovations in display technology, particularly the integration of Samsung Vision AI, reflect a commitment to creating smart, adaptive, and personalized screen experiences. These advancements not only enhance entertainment but also simplify everyday life, transforming screens into intelligent companions. As Samsung continues to collaborate with AI partners and expand its lineup, the future of display technology looks brighter and more connected than ever.

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