Samsung Introduces Onyx at CinemaCon 2025, Revolutionizing LED Cinemas

In a significant breakthrough for the cinema industry, Samsung Electronics has unveiled its latest advancement in screen technology—the Onyx cinema LED screen—at CinemaCon 2025. This next-generation display system is poised to revolutionize the way movies are experienced in theaters across the globe.

A New Era in Cinema Display Technology

Samsung, renowned for its pioneering contributions to cinema LED technology since 2017, has once again raised the bar with the introduction of the Onyx ICD model. This innovation is a step forward in enhancing the cinematic experience, providing unmatched picture quality, dependable performance, and adaptable screen sizes to meet the ever-evolving demands of theater owners worldwide.

Unparalleled Visual Experience

Samsung Onyx stands out as the world’s first cinema LED display certified by the Digital Cinema Initiatives (DCI), which is a consortium of major studios dedicated to setting standards for digital cinema systems. This certification underscores its ability to deliver a superior viewing experience with true black levels, infinite contrast ratios, and remarkable color accuracy. The screen supports frame rates up to 4K 120Hz, ensuring smooth motion and crystal-clear detail.

Unlike traditional projection systems that may struggle with image clarity in larger auditoriums or appear washed out in bright scenes, Onyx offers enhanced brightness and color fidelity. It achieves peak brightness levels of 300 nits, six times brighter than conventional cinema standards. This means even the most luminous scenes are presented with exceptional clarity, making them appear neither washed out nor overexposed. Thanks to Samsung’s HDR technology, viewers can enjoy every detail, whether in shadows or highlights, with vivid precision.

Flexible and Scalable Solutions

Every cinema auditorium is unique, with varying dimensions and screen size requirements. Samsung addresses this by offering the Onyx in four standard sizes, with additional options for flexible scaling. This adaptability allows theaters to maximize their available space, accommodating larger screens without sacrificing image quality. The standard sizes include:

• 5 meters (16ft): Ideal for boutique and smaller-format theaters, with a pixel pitch of 1.25mm.
• 10 meters (33ft): This is the industry standard for premium cinemas, featuring a pixel pitch of 2.5mm.
• 14 meters (46ft): A versatile size offering an impressive large-scale cinematic experience, with a pixel pitch of 3.3mm.
• 20 meters (66ft): Suitable for large-format premium auditoriums, offering a pixel pitch of 5.0mm.

  The Onyx screens are designed to support both the scope (2.39:1) and flat (1.85:1) aspect ratios natively, ensuring films are presented as intended without the need for additional adjustments. This capability is maintained even when scaling beyond the standard sizes, allowing content to expand proportionally without distortion.

  Reliability and Seamless Integration
  

  Samsung’s commitment to durability is evident in the Onyx, which comes with the industry’s first and longest 10-year warranty for cinema LED screens. This extended coverage not only reduces the total cost of ownership but also guarantees a future-proof investment for theater operators. To ensure consistent picture quality, Samsung offers an auto-calibration solution that simplifies screen calibration during both installation and routine maintenance.

  The Onyx is designed for easy integration, being compatible with Dolby and GDC media servers. This compatibility facilitates a smooth transition for theaters moving from traditional projection systems, ensuring seamless content playback and efficient management. Additionally, it supports leading cinema audio solutions—including Dolby Atmos, Meyer Sound, QSC, and custom-designed systems—providing theaters the flexibility to customize their audio experience to meet specific needs. For theaters using HARMAN’s JBL surround sound technology, Onyx offers seamless integration for optimized audio performance.

  Proven Success and Global Adoption
  

  Samsung Onyx has become one of the most widely adopted cinema LED screens worldwide, setting a new industry standard for premium cinema display technology. Its reliability and versatility have been recognized globally, as evidenced by its installation in prestigious venues such as the Pathé Palace in Paris. Here, Onyx was chosen to enhance the already premium viewing experience in one of the world’s most visually stunning cinemas.

  Pathé Palace’s Managing Director, Laure de Boissard, emphasized the commitment to delivering high-quality cinematic experiences, stating, "Samsung Onyx allows us to achieve stunning visuals with exceptional brightness and contrast, ensuring that every film is presented exactly as intended."

  Collaboration with the Film Industry
  

  Samsung’s Onyx is also redefining movie experiences through collaborations with the film industry. For instance, Samsung partnered with Pixar Animation Studios to master films like “Elemental,” “Inside Out 2,” and “Elio” in HDR for Onyx screens. This partnership has resulted in films being shown with extraordinary brightness, contrast, and color accuracy. Dominic Glynn, Senior Scientist at Pixar Animation Studios, expressed the impact of Onyx technology, highlighting that "the ONYX screen technology delivers astonishing brightness, clarity, and color—an image so clear and uniform it elevates every moment of the story."

  Experience the Future of Cinema
  

  Attendees of CinemaCon 2025 can witness the capabilities of the next-generation Onyx firsthand at Samsung’s booth at Caesars Palace. CinemaCon, the largest annual gathering for the motion picture theater industry, attracts theater owners, filmmakers, studio executives, and industry professionals from all over the world. It offers a platform for showcasing the latest advancements in cinema display technology, and Samsung’s Onyx is positioned at the forefront of this evolution.

  In summary, Samsung’s Onyx cinema LED screen represents a significant leap forward in cinema display technology, offering a brighter, bolder, and more immersive viewing experience. With its flexible and scalable solutions, industry-leading reliability, and seamless integration capabilities, Onyx is poised to redefine how movies are experienced in theaters worldwide. By setting new standards in picture quality and performance, Samsung continues to push the boundaries of what is possible in the cinema industry.

  For more information on Samsung’s Onyx, you can visit their official website here.

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