Samsung Elevates TV Experience with Vision AI and Expanded Art Offerings
Samsung is making waves in the tech world with its latest announcement at the CES 2025 First Look event. The tech giant has introduced Samsung Vision AI, a cutting-edge innovation that transforms TV screens into intelligent, adaptive companions that go beyond traditional television watching. This groundbreaking technology is set to revolutionize the way we interact with screens, making them more than just devices for passive consumption.
Samsung’s Vision AI is now available across its most extensive lineup, including the Neo QLED, OLED, QLED, and The Frame models. This expansion reflects Samsung’s commitment to delivering smarter, connected, and personalized experiences to more users around the globe. By integrating AI into its screens, Samsung aims to simplify and enrich everyday living through intelligent, adaptive technologies.
Samsung Vision AI: A New Era of Intelligent Screens
Samsung Vision AI is a leap forward in the company’s mission to provide seamless and intuitive screen experiences. This technology enables Samsung TVs to become aware of their surroundings, adapt to user preferences, and autonomously deliver intuitive features. Essentially, Samsung Vision AI turns screens into smart companions that enhance entertainment and simplify interactions.
At the heart of Samsung Vision AI are its personalized features, which redefine how users engage with their screens. These features include:
- Click to Search: This feature offers instant information about on-screen content, such as identifying actors or exploring displayed content, without interrupting the viewing experience.
- Live Translate: Powered by an on-device AI translation model, this feature provides real-time subtitle translations, enabling viewers to enjoy global content without language barriers.
- Generative Wallpaper: This feature transforms screens into dynamic, personalized art canvases, allowing users to create images that perfectly match their taste or occasion.
In addition to personalization, Samsung Vision AI positions screens as central hubs for smarter living by integrating with the SmartThings ecosystem. Key functionalities include:
- Home Insights: This provides real-time updates about the household environment, including safety alerts and daily updates, ensuring peace of mind whether users are at home or away.
- Pet and Family Care: This feature keeps an eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by adjusting room settings, like dimming the lights when a child falls asleep, while offering real-time updates and recorded events through TVs.
Samsung Vision AI also delivers significant advancements in picture and sound quality, making every on-screen moment captivating. The on-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.
Innovation and Partnerships: A Path to Smarter Living
Samsung Vision AI’s potential is further amplified through strategic partnerships with various AI partners, including Microsoft. This collaboration paves the way for even more intelligent and personalized experiences, expanding the AI screen ecosystem. Samsung’s partnership with Microsoft includes Smart TVs and Smart Monitors featuring Microsoft Copilot, which allows users to explore a wide range of Copilot services, including personalized content recommendations.
Samsung also plans to collaborate with other leading AI partners like Google to expand the capabilities of Vision AI. By doing so, Samsung is redefining what screens can do, delivering personalized, intelligent experiences that adapt to users’ needs, simplify their routines, and enhance their daily lives.
Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung continues its mission to blend art and technology with the expansion of the Samsung Art Store and the introduction of The Frame Pro. These innovations reinforce Samsung’s commitment to making art more accessible, personal, and seamlessly integrated into everyday life.
The Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of renowned artists like Magritte and Basquiat. This expanded collection is available on The Frame, MICRO LED, Neo QLED, and QLED models, allowing users to transform their screens into personalized art galleries. This marks another milestone in Samsung’s journey to enrich homes with dynamic art experiences.
Complementing The Frame, Samsung has unveiled The Frame Pro, the latest model in the lineup. It enhances the art and entertainment experience with advanced Neo QLED picture quality, delivering brighter colors, sharper contrasts, and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes equipped with the innovative Wireless One Connect, allowing for more flexible installations that blend seamlessly with their environment.
Further strengthening its art-world connections, Samsung has partnered with Art Basel, making The Frame the official art display of this globally celebrated event. According to Hayley Romer, Chief Growth Officer at Art Basel, "Having Samsung as our official global display partner helps us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways."
Shaping the Future of Display Technology
At CES 2025, Samsung also unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
Additionally, Samsung showcased the MICRO LED Beauty Mirror, an innovative display that combines advanced reflectance and transmittance capabilities with personalized beauty insights. This technology enhances daily routines by analyzing individual skin types and providing tailored product recommendations, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
Samsung’s advancements in screen technology are not just about technological progress; they create meaningful, personalized experiences that elevate everyday life. By leading the way in reimagining the role of screens, Samsung is setting new standards in home entertainment and smart living, making intelligent, adaptive screens more accessible to users worldwide. For more information, visit the official Samsung Newsroom.
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