Samsung has taken its collaboration with Art Basel to new heights by expanding its partnership to include Art Basel Miami Beach. This progression follows Samsung’s debut as the inaugural Official Visual Display partner at Art Basel in Basel, Switzerland earlier this year. This collaboration featured an engaging Collectors Lounge experience, highlighting Samsung’s innovative approach to art and technology. As part of this expanded partnership, Samsung has introduced a new initiative to bring curated collections of contemporary artworks from Art Basel’s renowned exhibiting galleries exclusively to the Samsung Art Store. The plan involves releasing a new collection each quarter, with the first collection launching today.
The Samsung Art Store is accessible on The Frame, Samsung’s best-selling lifestyle TV that doubles as an art display. This TV allows subscribers worldwide to enjoy highlights from Art Basel alongside collections from other prestigious institutions such as The Metropolitan Museum of Art, The Museum of Modern Art, and The Musée d’Orsay. This partnership with Art Basel emphasizes Samsung’s dedication to making world-class art available to anyone with The Frame through its cutting-edge platform.
Exclusive Access for Samsung Art Store Subscribers
Art Basel Miami Beach stands as the premier global art fair in the Americas, drawing thousands of art enthusiasts annually. For the first time, this exclusive experience is being brought directly to the screens of millions through The Frame. In anticipation of Art Basel Miami Beach, Samsung Art Store subscribers will have access to a specially curated collection of over 15 select works from Art Basel’s galleries. Some of these works will also be showcased at the much-anticipated fair, scheduled from December 6-8, 2024, at the Miami Beach Convention Center. This collection includes pieces from internationally acclaimed contemporary galleries such as James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects, and Tina Kim, providing subscribers with a unique, front-row view of some of Art Basel’s remarkable works.
Art Basel, established in 1970 by gallerists from Basel, is the leading art fair for modern and contemporary art worldwide. This year, the Miami Beach event will feature 286 leading international galleries from 38 countries, showcasing top-quality artworks across various media, including painting, sculpture, photography, and digital art. Art Basel continues to solidify its status as a platform for discovery and connections that propel the art world forward.
Industry Insights and Interactive Experiences at Samsung Art Store Collectors Lounge
As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8 under the theme "Bringing Art Home." Attendees will have the opportunity to appreciate extraordinary artworks on The Frame’s museum-quality display. Additionally, visitors will witness The Frame adorned with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.
Throughout the fair, The Frame will be installed to provide visitors with a diverse and vivid screen experience. In conjunction with its dynamic Collectors Lounge experience, Samsung is organizing a series of panel discussions featuring influential voices from the contemporary art world. These discussions include:
- Celebrating Women in Art and Technology — Innovation and Expression: This engaging panel, led by Daria Greene, Head of Global Curation at Samsung, celebrates the journey of female artists and innovators redefining the intersection of art and technology. The discussion will offer insights into how digital platforms are amplifying voices and pioneering new directions in contemporary art.
- The Future of Digital Art — Innovation, Rights and Connectivity: Moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung, this panel explores the future of digital art. It delves into how technology is transforming artistic rights, accessibility, and the ways institutions and artists connect with global audiences.
Enhancements and Features of The Frame
As the home for Samsung Art Store, The Frame has been updated in 2024 to provide an even more immersive artistic and aesthetic experience. This includes the Pantone Validated ArtfulColor Certification, a standard set by industry-leading color experts. The Frame is the first and only art TV globally to achieve this validation, ensuring natural and realistic visuals that are gallery-worthy. It also features Anti-Reflection with Matte Display technology, minimizing light distractions to make artwork appear more lifelike. The Frame hangs flush against the wall like a picture and is available in sizes ranging from 32 to 85 inches.
The Frame also includes value-added features unique to Samsung — the world’s leading TV brand for 18 consecutive years. Samsung technology enhances the clarity and crispness of everything you watch and offers access to over 2,700 free channels, including more than 400 premium channels on Samsung TV Plus. Additionally, users can enjoy gaming without a console through Samsung Gaming Hub, use the TV as a smart home hub, and benefit from Samsung Knox security to protect personal data.
Conclusion
Samsung’s expanded collaboration with Art Basel and the introduction of curated art collections to the Samsung Art Store signify a significant step forward in making high-quality art more accessible. Through The Frame, Samsung continues to blend technology with culture, offering art enthusiasts and casual viewers alike a chance to experience world-class art from the comfort of their homes. This partnership not only enhances the visibility of contemporary art but also underscores Samsung’s commitment to innovation and cultural enrichment. For more details, you can visit the original Samsung Newsroom.
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