Samsung Expands its Art Basel Partnership to Miami Beach: A New Era of Art Accessibility
Samsung has announced a significant expansion of its collaboration with Art Basel, a premier international art fair. The company is extending its partnership to include Art Basel Miami Beach, following its successful debut as the Official Visual Display Partner at Art Basel in Basel, Switzerland. This partnership not only highlights Samsung’s dedication to the arts but also introduces a novel initiative to bring curated collections of contemporary artworks from Art Basel’s renowned galleries to the Samsung Art Store. A new collection will be introduced quarterly, with the first collection debuting today.
The Samsung Art Store, an innovative platform for art enthusiasts, is accessible through Samsung’s The Frame TV. This lifestyle television, which doubles as a piece of artwork, allows global subscribers to experience gallery highlights from Art Basel. These are presented alongside other prestigious collections from institutions such as The Metropolitan Museum of Art, The Museum of Modern Art, and The Musée d’Orsay, all available on the Samsung Art Store. Samsung’s latest partnership with Art Basel underscores its commitment to making world-class art accessible to a broad audience through its state-of-the-art technology.
Exclusive Access for Samsung Art Store Subscribers
Art Basel Miami Beach is one of the most significant global art fairs in the Americas, drawing thousands of art lovers annually. For the first time, this exclusive experience is being delivered directly to the screens of millions worldwide via The Frame. Ahead of the event, Samsung Art Store subscribers will gain access to a curated collection of over 15 select works from Art Basel’s galleries. Some of these works will be on display at the much-anticipated fair, scheduled from December 6-8, 2024, at the Miami Beach Convention Center. This collection features pieces from international contemporary galleries such as James Cohan, Kasmin, moniquemeloche, mor charpentier, Nara Roesler, Roberts Projects, and Tina Kim, offering subscribers an exclusive, front-row look at some of Art Basel’s most remarkable artworks.
Art Basel Miami Beach: A Hub of Artistic Excellence
Founded in 1970 by gallerists from Basel, Art Basel has established itself as the world’s leading art fair for modern and contemporary art. This year in Miami Beach, Art Basel will bring together 286 leading international galleries from 38 countries. These galleries will showcase artworks of the highest quality across all media, including painting, sculpture, photography, and digital works. Art Basel continues to affirm its unparalleled position as a platform for discovery and encounters that propel the art world forward.
Noah Horowitz, CEO of Art Basel, expressed enthusiasm for the collaboration, stating, "Art Basel’s mission is to power the world of art by connecting leading artists and galleries with art-loving audiences. Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents."
Yong Su Kim, Executive Vice President and Global Head of Video Services and Partnerships at Samsung, echoed this excitement. "Art Basel represents the pinnacle of contemporary art, and we are thrilled to amplify that experience with leading display technology that brings art to millions of people," Kim said. "Through the Samsung Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment."
Samsung Art Store Collectors Lounge: A Unique Experience at Art Basel Miami Beach
As the Official Display Partner of Art Basel Miami Beach, Samsung is hosting a dedicated Samsung Art Store Collectors Lounge from December 4-8. The lounge, themed "Bringing Art Home," allows attendees to enjoy remarkable artworks on The Frame’s museum-worthy display. Visitors will also see The Frame showcased with unique bezels in various colors and designs from DecoTVFrames, an official Samsung partner exclusively available for The Frame.
The Frame will be installed throughout the fair, presenting visitors with vivid screen experiences. Additionally, Samsung is hosting a series of panel discussions featuring influential voices from the contemporary art world. These sessions include:
- Celebrating Women in Art and Technology — Innovation and Expression
An engaging panel led by Daria Greene, Head of Global Curation at Samsung. This discussion celebrates the journey of female artists and innovators who are redefining the intersection of art and technology. Gain insights into how digital platforms are amplifying voices and breaking new ground in contemporary art. - The Future of Digital Art — Innovation, Rights, and Connectivity
Explore the future of digital art in this thought-provoking panel, moderated by Maya Harris, Head of Business Development and Strategic Partnerships at Samsung. This session delves into how technology is reshaping artistic rights, accessibility, and the ways institutions and artists connect with global audiences.The Frame: A New Standard in Art and Technology
The Frame has been refreshed in 2024 to deliver an even more complete artistic and aesthetic experience. It includes Pantone Validated ArtfulColor Certification, a distinction from the industry-leading color experts. The Frame is the world’s first and only art TV to achieve this validation, ensuring natural and realistic visuals that wouldn’t look out of place in a gallery. It also features an Anti-Reflection with Matte Display, limiting light distractions so your artwork appears even more true-to-life. The Frame hangs just like a picture, flush against the wall, and is available in class sizes ranging from 32 to 85 inches.
The Frame also offers exclusive features that only Samsung, the #1 global TV brand for 18 years, can provide. Samsung technology enhances everything you watch, making it clearer and crisper. Users have access to over 2,700 free channels, including 400+ premium channels on Samsung TV Plus. Additionally, you can game without a console through Samsung Gaming Hub, use your TV as a smart home hub, and ensure your personal data is protected by Samsung Knox security.
Good to Know: Understanding Pantone Validated Certification
For those unfamiliar, Pantone is a company renowned for its universal language of color, known as the Pantone Matching System. This system is used by brands and manufacturers to make color-critical decisions throughout the workflow. The Pantone Validated Certification awarded to The Frame ensures that its display reproduces colors with the highest accuracy, making it a perfect choice for art enthusiasts who desire authentic visual experiences.
In conclusion, Samsung’s expanded partnership with Art Basel opens a new chapter in democratizing access to high-quality art. By leveraging cutting-edge technology, Samsung is not only enhancing the viewing experience but also making it possible for art lovers around the globe to engage with the art world like never before. Whether you’re an art aficionado or a casual observer, The Frame and the Samsung Art Store provide an unparalleled gateway to the world of contemporary art.
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