POCO Unveils 2024 Gadgets for Gen Z Innovators

Experience Top-Tier Gaming and Streaming with POCO’s Latest Smartphone Launches

BEIJING, CHINA, January 11, 2024 – POCO, a brand synonymous with innovative technology favored by young tech enthusiasts, is making waves in the new year with the launch of its latest smartphones: the POCO X6 Pro, POCO X6, and the POCO M6 Pro. These devices are designed to enhance gaming, streaming, and social media experiences for Generation Z, offering advanced technology at accessible price points.

These new offerings mark significant updates in POCO’s smartphone lineup, delivering flagship-level technology, design, and performance at midrange prices. The POCO X6 Pro and POCO X6 update the popular X-series with cutting-edge processors and technologies, offering improved displays for immersive visuals and triple-camera systems for professional-level content creation. Meanwhile, the POCO M6 Pro stands out with its flagship features aimed at social media enthusiasts, boasting a premium display, vast storage, and rapid charging capabilities, all at an unbeatable price-performance ratio.

Angus Ng, Head of Product Marketing at POCO Global, highlighted the company’s commitment to shaking up the smartphone market. "After a fantastic 2023 celebrating our fifth anniversary, we’re ready to redefine smartphone possibilities for our fans," he said. "Our new devices are packed with what users need to elevate their gaming, movie-watching, and social media experiences to the next level."

POCO X6 Pro: Uncompromised Performance for the ‘SPEED-CIES’ Users

The POCO X6 Pro is built to provide stellar performance without any compromises. It features a flagship chipset, ample memory and storage, and robust battery life to meet the needs of hardcore gamers who demand quick loading times, smooth operations, and instantaneous responses in their gameplay.

This device is powered by the new Dimensity 8300-Ultra chipset, which has set a new speed benchmark for POCO devices with an impressive AnTuTu score of 1,464,228. This high-performance processor ensures faster, smoother operations and better power efficiency, fully immersing users in their favorite games for extended periods.

Dr. Yenchi Lee from MediaTek emphasized the collaboration with POCO to optimize the chipset for adaptive gaming technology, fast connectivity, and low power consumption, which enhances the premium smartphone experience for a new generation of users.

The POCO X6 Pro supports up to 12GB of memory and 512GB of storage, enabling seamless multitasking. Users can easily switch between capturing photos, editing videos, and sharing content on social media. The device also features the upgraded WildBoost Optimization 2.0 for ultra-fast and fluid gaming experiences.

Both devices in the POCO X6 series sport a stunning 6.67-inch CrystalRes Flow AMOLED screen, offering life-like action in games and videos and vivid colors even in bright sunlight. The X6 Pro’s slim bezels contribute to a high screen-to-body ratio of 94%, ensuring a full-screen experience with a modern look.

For photography enthusiasts, the POCO X6 Pro is equipped with a 64MP triple-camera setup, featuring optical image stabilization (OIS) for clear photos during motion. It also includes motion capture and motion tracking functionality, automatically identifying and tracking the subject in videos, perfect for vloggers capturing dynamic scenes like skateboarding runs or dance battles.

POCO X6: Elevating Midrange Smartphone Expectations

The POCO X6 redefines what a midrange smartphone can offer, providing the power and performance that Gen Z users need for daily activities. It is equipped with the next-generation Snapdragon® 7s Gen 2 Mobile Platform, enhanced memory and storage, and a powerful battery, ensuring smooth and fast user experiences, from photography to high-resolution video playback and gaming.

Deepu John from Qualcomm Technologies praised the POCO X6 for its performance boost compared to previous generations, emphasizing its AI capabilities for better image noise reduction, facial recognition, and noise suppression, enhancing the overall consumer experience.

The POCO X6 features a 64MP main camera with flagship-quality OIS, an 8MP ultra-wide lens, and a 2MP macro camera, allowing users to explore different photography genres. New filters and frames, including retro and scenery options, let users create memorable social media posts.

Despite its lightweight design at just 181 grams, the POCO X6 houses a 5100mAh battery supporting 67W turbo charging, allowing the device to reach full capacity in just 44 minutes. This ensures uninterrupted music, video playback, gaming, and social media sharing.

POCO M6 Pro: Premium Entertainment at a Midrange Price

The POCO M6 Pro offers impressive power and performance for a midrange smartphone, featuring a top-tier display that is sure to captivate users. Its 120Hz Flow AMOLED display with ultra-thin bezels provides an immersive and eye-friendly viewing experience, ideal for fast-paced gaming and video watching. The display also boasts a highly accurate 16x super-resolution touch, ensuring speed and precision in gameplay.

This device is also equipped with a 64MP triple camera, featuring both optical and electronic image stabilization (OIS and EIS) for stunning photos and videos. The OIS technology is rare in midrange phones and helps reduce camera shake for professional results, enabling users to capture clear images even with unsteady hands. The device also features a 2x in-sensor zoom for capturing detailed images from a distance.

The POCO M6 Pro debuts the powerful Helio G99-Ultra chipset, designed for entertainment with smooth frame rates. It offers up to 12GB RAM and 512GB ROM, providing ample space for apps and media. The device also introduces 67W turbo charging, allowing users to quickly power up their phones before heading out.

Product Availability

The POCO X6 Pro is available in Black, Yellow, and Grey, with two variants: 8GB+256GB and 12GB+512GB. The recommended retail prices are $299 and $369 respectively, with early bird prices of $279 and $339.

The POCO X6 comes in Black, White, and Blue, with three variants: 8GB+256GB, 12GB+256GB, and 12GB+512GB, priced at $249, $269, and $319 respectively, with early bird prices ranging from $229 to $289.

The POCO M6 Pro is offered in Black, Blue, and Purple, with two variants: 8GB+256GB and 12GB+512GB, priced at $199 and $249, with early bird prices of $179 and $229.

Early bird pricing availability may vary across platforms and regions, and prices may differ due to VAT, taxes, and other factors.

For further details, visit the official POCO website.

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