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Revolutionizing Live Media: NVIDIA Holoscan for Media
In an era where the digital landscape evolves at a breakneck pace, companies engaged in broadcast, sports, and streaming are transitioning to software-defined infrastructure. This move allows them to harness the power of flexible deployment and seamlessly integrate the latest advancements in artificial intelligence (AI). At the forefront of this transformation is NVIDIA’s Holoscan for Media, an AI-enabled, software-defined platform that promises to reshape live media and video pipelines.
Introducing NVIDIA Holoscan for Media
NVIDIA Holoscan for Media, currently in limited availability, is a cutting-edge platform designed to allow live media and video pipelines to operate on the same infrastructure as AI. This innovative solution enables companies with live media pipelines to utilize applications from a diverse ecosystem of developers. By leveraging repurposable, NVIDIA-accelerated, commercial off-the-shelf hardware, Holoscan for Media enhances both production and delivery processes.
Holoscan for Media offers a unified platform that supports a wide array of live media applications from both established and emerging vendors. This includes AI captioning, live graphics, vision mixing, playout servers, encoding, decoding, transcoding, multiviewers, and Networked Media Open Specifications (NMOS) controllers, with additional applications set to be introduced in the coming months.
Developers can use Holoscan for Media to streamline the development process, simplify delivery to customers, and integrate emerging technologies, all while optimizing research and development (R&D) expenditures.
Technical Insights into Holoscan for Media
Holoscan for Media is an internet protocol (IP)-based platform built on industry standards such as ST 2110. It also utilizes common application programming interfaces (APIs) to meet stringent density and compliance requirements. The platform includes essential services like Precision Time Protocol (PTP) and NMOS, ensuring interoperability and manageability in high-pressure production environments typical of live broadcasts.
What is ST 2110?
ST 2110 is a suite of standards developed by the Society of Motion Picture and Television Engineers (SMPTE). It outlines the transport, synchronization, and description of separate elementary essence streams over IP for the purpose of live production.
Understanding Precision Time Protocol (PTP)
PTP is a protocol used to synchronize clocks throughout a computer network. It is crucial for maintaining the timing accuracy required in live media production environments.
Industry Adoption and Partner Ecosystem
Companies with live media pipelines are increasingly adopting software-defined infrastructure as they transition to the next phase of live media production and delivery. The ecosystem of partners supporting this vision continues to expand, including notable names like Beamr, Harmonic, Pebble, Qvest, RAVEL, RT Software, Speechmatics, and Spicy Mango.
Partner Testimonials
Sharon Carmel, CEO of Beamr:
"The Holoscan for Media platform leverages the powerful integration of live video and AI. This integration, accelerated by NVIDIA computing, aligns naturally with Beamr’s advanced video technology and products. We are confident that our Holoscan for Media application will significantly enhance media pipeline performance by optimizing 4K p60 Live video streams with high efficiency."
Christophe Ponsart, Executive Vice President and Generative AI Practice Co-Lead of Qvest:
"NVIDIA is laying the foundation for software-defined broadcast, enhancing live media with expansive compute capabilities and a developer-friendly ecosystem. This level of local compute, alongside NVIDIA’s powerful developer tools, empowers Qvest as a technology partner and integrator to rapidly innovate, using our deep industry expertise and customer relationships to make a meaningful impact."
Gino Grano, Global Vice President of Americas, Telco, Media and Entertainment at Red Hat:
"NVIDIA Holoscan for Media, using the power of Red Hat OpenShift, delivers a scalable, cloud-native platform for next-generation live media applications. With this enterprise-grade open-source solution, cable and broadcast companies can benefit from more seamless deployments and management of media applications, delivering enhanced flexibility and performance across environments."
David Agmen-Smith, Director of Product at Speechmatics:
"Speechmatics is delighted to extend our collaboration with NVIDIA and become the first speech-to-text provider on Holoscan for Media. The combination allows lightning-quick and highly accurate captions to be broadcast with incredible ease."
Why Holoscan for Media Matters
Transitioning to a software-defined infrastructure with Holoscan for Media offers several advantages, including flexible deployment, resource scalability, and access to the latest video, predictive, and generative AI technologies. This platform is particularly beneficial for companies looking to stay ahead in the competitive landscape of live media production and delivery.
Good to Know Information
The Role of AI in Live Media
AI technologies are revolutionizing live media by automating tasks that were previously labor-intensive, such as video editing, captioning, and content recommendation. This not only improves efficiency but also enhances the viewer experience by delivering more personalized content.
The Importance of Scalability
Scalability is crucial in live media environments where demand can fluctuate rapidly. Holoscan for Media’s software-defined infrastructure allows companies to scale resources up or down based on real-time needs, ensuring optimal performance and cost-efficiency.
Industry Reactions
The industry has reacted positively to the introduction of Holoscan for Media. Experts believe that this platform will set new standards in live media production and delivery, offering unparalleled flexibility and performance. The integration of AI and live media on a single platform is seen as a game-changer, providing companies with the tools they need to innovate and stay competitive.
How to Get Started
To take advantage of the benefits offered by Holoscan for Media, companies can transition to true software-defined infrastructure. This move will enable them to deploy resources flexibly, scale efficiently, and integrate the latest AI technologies into their live media pipelines.
Attendees of the IBC 2024 content and technology event, scheduled to run from September 13-16 in Amsterdam, will have the opportunity to see Holoscan for Media in action across the show floor.
For more information, visit NVIDIA Holoscan for Media.
Conclusion
NVIDIA Holoscan for Media represents a significant advancement in the realm of live media production and delivery. By integrating AI and live media on a single, software-defined platform, it offers unparalleled flexibility, scalability, and performance. As the industry continues to evolve, platforms like Holoscan for Media will play a crucial role in shaping the future of live media.
For further details and to explore the capabilities of Holoscan for Media, visit the official NVIDIA website.
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