The Next Generation of GeForce RTX GPUs: A Leap in Visual Realism and Performance
In a groundbreaking announcement at the Consumer Electronics Show (CES), NVIDIA has introduced its latest innovation in graphics processing: the GeForce RTX 50 Series Desktop and Laptop GPUs. This next-generation lineup is designed to push the boundaries of visual realism and performance, especially for gamers, creators, and developers who demand the utmost quality and efficiency from their hardware.
Unveiling the NVIDIA Blackwell Architecture
At the heart of these new GPUs is the NVIDIA Blackwell architecture, accompanied by fifth-generation Tensor Cores and fourth-generation RT Cores. These advancements mark a significant leap in the field of AI-driven rendering, incorporating technologies like neural shaders and digital human technologies to enhance geometry and lighting in unprecedented ways.
NVIDIA’s founder and CEO, Jensen Huang, expressed the monumental importance of this release by stating, "Blackwell, the engine of AI, has arrived for PC gamers, developers, and creatives." This architecture combines AI-driven neural rendering with ray tracing, which represents the most significant advancement in computer graphics since the introduction of programmable shading 25 years ago.
The Powerhouse: GeForce RTX 5090 GPU
The flagship of the series, the GeForce RTX 5090 GPU, is the fastest GeForce RTX GPU to date. Boasting 92 billion transistors, it delivers an astonishing 3,352 trillion AI operations per second (TOPS) of computing power. With the innovations brought by the Blackwell architecture and the integration of DLSS 4, the GeForce RTX 5090 GPU is reported to outperform its predecessor, the GeForce RTX 4090 GPU, by up to 2x.
The introduction of the GeForce Blackwell architecture extends beyond desktop models to laptops, significantly enhancing portable computing capabilities. Not only do these laptops offer extraordinary graphics capabilities, but they also provide remarkable energy efficiency. The new NVIDIA Max-Q technology, part of the Blackwell generation, extends battery life by up to 40%. This allows laptops to maintain their sleek design without compromising on power or performance.
NVIDIA DLSS 4: Revolutionizing Performance
One of the standout features of the GeForce RTX 50 Series is the DLSS 4 technology, which introduces Multi Frame Generation. This feature utilizes AI to generate up to three frames per rendered frame, drastically boosting frame rates while maintaining responsiveness with NVIDIA Reflex technology. The result is a performance increase of up to 8x over traditional rendering methods.
DLSS 4 also pioneers the first real-time application of the transformer model architecture in the graphics industry. By employing transformer-based DLSS Ray Reconstruction and Super Resolution models, DLSS 4 uses twice as many parameters and four times the compute power. This translates into greater stability, reduced ghosting, higher detail levels, and enhanced anti-aliasing in game scenes. At launch, DLSS 4 will be supported on GeForce RTX 50 Series GPUs in over 75 games and applications.
NVIDIA Reflex 2: Enhancing Gaming Responsiveness
NVIDIA Reflex 2 introduces a cutting-edge technique called Frame Warp, which reduces latency in games by updating a rendered frame based on the latest mouse input just before it is displayed. This innovation can reduce latency by up to 75%, providing gamers with a competitive edge in multiplayer games and making single-player titles more responsive.
RTX Neural Shaders: A New Era in Graphics Innovation
Building on the legacy of the GeForce 3 and programmable shaders introduced 25 years ago, NVIDIA now introduces RTX Neural Shaders with the GeForce RTX 50 Series GPUs. This technology embeds small AI networks into programmable shaders, unlocking film-quality materials, lighting, and more in real-time games.
Rendering realistic game characters is a significant challenge in real-time graphics, as even the smallest errors in digital humans can be noticeable. RTX Neural Faces takes a simple rasterized face and 3D pose data as input, using generative AI to render a temporally stable, high-quality digital face in real-time.
Complementing RTX Neural Faces are new RTX technologies for ray-traced hair and skin, along with RTX Mega Geometry. These innovations enable up to 100 times more ray-traced triangles in a scene, marking a massive leap in realism for game characters and environments.
NVIDIA showcases the power of neural rendering, DLSS 4, and the new DLSS transformer model on GeForce RTX 50 Series GPUs with Zorah, a groundbreaking new technology demo.
Autonomous Game Characters Powered by AI
The GeForce RTX 50 Series GPUs bring industry-leading AI TOPS to power autonomous game characters alongside game rendering. NVIDIA introduces a suite of new NVIDIA ACE technologies, enabling game characters to perceive, plan, and act like human players. These ACE-powered autonomous characters are being integrated into popular games like KRAFTON’s PUBG: BATTLEGROUNDS and Wemade Next’s MIR5.
In PUBG, companions powered by NVIDIA ACE dynamically work with human players, ensuring survival by planning and executing strategic actions. InZOI features Smart Zoi characters that autonomously adjust behaviors based on life goals and in-game events. Meanwhile, MIR5 includes large language model (LLM)-driven raid bosses that adapt tactics based on player behavior, creating more dynamic and challenging encounters.
AI Foundation Models for RTX AI PCs
NVIDIA is set to release a pipeline of NIM microservices and AI Blueprints for RTX AI PCs, developed in collaboration with top model developers such as Black Forest Labs, Meta, Mistral, and Stability AI. These models cover a wide range of use cases, including large language models, vision language models, image generation, speech, embedding models for retrieval-augmented generation, PDF extraction, and computer vision.
Demonstrating the potential of these technologies, NVIDIA previewed Project R2X, a vision-enabled PC avatar that can assist users with desktop apps, video conference calls, document summarization, and more.
AI-Powered Tools for Creators
The GeForce RTX 50 Series GPUs are designed to enhance creative workflows significantly. They are the first consumer GPUs to support FP4 precision, doubling AI image generation performance for models like FLUX and enabling generative AI models to run locally with a smaller memory footprint compared to previous-generation hardware.
The NVIDIA Broadcast app, popular among livestreamers, gains two AI-powered beta features: Studio Voice, which upgrades microphone audio, and Virtual Key Light, which relights faces for polished streams. Streamlabs is also introducing the Intelligent Streaming Assistant, powered by NVIDIA ACE and Inworld AI, acting as a cohost, producer, and technical assistant to enhance livestreams.
Availability and Pricing
For desktop users, the GeForce RTX 5090 GPU, featuring 3,352 AI TOPS, will be available starting January 30 at a price of $1,999. The GeForce RTX 5080 GPU, with 1,801 AI TOPS, will also be available on the same date for $999.
In February, the GeForce RTX 5070 Ti GPU, offering 1,406 AI TOPS, and the GeForce RTX 5070 GPU, with 988 AI TOPS, will be released, priced at $749 and $549, respectively. NVIDIA Founders Editions of these GPUs will be available directly from NVIDIA’s official website and select retailers worldwide.
Stock-clocked and factory-overclocked models will be available from top add-in card providers such as ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC. Additionally, system builders including Falcon Northwest, Infiniarc, MAINGEAR, Mifcom, ORIGIN PC, PC Specialist, and Scan Computers will offer desktops equipped with these GPUs.
Starting in March, laptops featuring the GeForce RTX 5090, RTX 5080, and RTX 5070 Ti Laptop GPUs will be available, with RTX 5070 Laptop GPUs following in April. These laptops will be manufactured by top brands such as Acer, ASUS, Dell, GIGABYTE, HP, Lenovo, MECHREVO, MSI, and Razer.
For more information, visit the official NVIDIA website.
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