Lenovo, Instituto Ayrton Senna Honor 30-Year Legacy Tribute

A Tribute to a Racing Legend: Lenovo Honors Ayrton Senna’s Legacy

In an impressive homage to one of Brazil’s most revered sports figures, Lenovo, a leader in global technology, has unveiled a special tribute to commemorate the 30-year legacy of Ayrton Senna. Known for his prowess on the Formula 1 racing circuits, Senna was more than just a racing champion; he was a national hero deeply committed to uplifting his country through education. This tribute symbolizes not just his illustrious career but also his enduring influence on future generations.

Ayrton Senna: A Hero Beyond the Racetrack

Ayrton Senna’s impact on Brazil transcended his achievements in Formula 1. He envisioned a Brazil where victory was a common experience and where opportunities abounded, especially through education. Senna famously said, “Children are the future; if we want to change something, we have to start with them, through education.” In honor of his vision, the Ayrton Senna Institute was established by his sister, Viviane Senna, to continue his legacy and drive educational transformation in Brazil.

Since 2019, Lenovo has collaborated with the Ayrton Senna Institute to enhance educational opportunities across Brazil. This partnership involves channeling a portion of the proceeds from the sale of Lenovo products, including the Ideapad, Legion, Yoga, and Lenovo 100e and 300e lines, to support educational initiatives in over 3,000 municipalities. To date, Lenovo has invested more than $3.2 million to improve education access, impacting children and young people, and providing training for educators nationwide.

Luca Rossi, Lenovo’s President of Intelligent Device Group, expressed his admiration for the Institute’s mission, which aligns perfectly with Lenovo’s philanthropic goal of empowering people through education. He highlighted the significant progress made in their partnership, noting that in 2023 alone, their joint efforts reached over 700,000 children and youth by training 9,300 educators. “With this tribute, we celebrate our partnership with the Instituto Ayrton Senna and honor Ayrton Senna’s memory—a man who was not only a legendary driver but also a remarkable human being and a source of inspiration for us all,” Rossi stated.

The Tribute: A Handcrafted Masterpiece

The tribute crafted to honor Ayrton Senna is a unique piece of art, meticulously created with precision and elegance, reflecting the values and style that characterized Senna’s career. Designed in collaboration with renowned designers Stefano Zuech and Federico Fondacci, the piece is inspired by the iconic "S for Senna." It is made from a combination of silver, gold, carbon fiber, and a natural brilliant-cut diamond, symbolizing the eternal legacy of Senna, cherished by motorsport enthusiasts worldwide.

The artwork captures the fluidity and precision of Senna’s driving, with elements that evoke memorable moments from his career. A poignant reference within the tribute is the image of Senna watching his friend Rubens Barrichello crash during the 1994 San Marino Grand Prix, a moment described by the designers as capturing a man who was aware of the destiny he could not escape.

Celebrating a Lasting Impact

This tribute to Ayrton Senna was presented at a Gala Dinner on October 30th, coinciding with Lenovo’s Tech World Brazil event and the FORMULA 1 LENOVO GRANDE PRÊMIO DE SÃO PAULO 2024. The event celebrated not only Senna’s enduring legacy but also the significant impact of the Ayrton Senna Institute over the past 30 years.

Ricardo Bloj, president of Lenovo Brazil, emphasized the honor of celebrating Senna’s legacy and how the tribute was designed to inspire future generations with the same passion and determination that Senna brought to his sport and life. “Senna’s values coincide with Lenovo’s bold vision. That’s why, together with the Ayrton Senna Institute, we will continue to invest in education and technology to transform lives and create even more opportunities for Brazilian youth in the future,” Bloj remarked.

Viviane Senna, president of the Ayrton Senna Institute, expressed the importance of the partnership with Lenovo, acknowledging its unique commitment to making a difference in the lives of students across Brazil. She highlighted how the collaboration with Lenovo has been crucial in advancing the Institute’s educational projects.

About the Ayrton Senna Institute

Founded in 1994 in memory of Ayrton Senna, the Ayrton Senna Institute is dedicated to advancing the quality of public education in Brazil. The Institute applies innovative educational programs to public schools, impacting millions of children and young people. It provides training for educators, teaching materials, and management and evaluation tools for education networks throughout the country. Research and innovation in education are key focuses, and the Institute also promotes social mobilization in support of its cause. Over its 30-year history, the Institute has provided more than 36 million services to children and young people in 3,000 Brazilian municipalities. For more information, visit their website at Instituto Ayrton Senna.

About Lenovo

Lenovo, a global technology leader, generates $57 billion in revenue and ranks 248th on the Fortune Global 500. Serving millions of customers daily in 180 markets, Lenovo is committed to delivering smarter technology for all. The company is known for being the world’s largest PC maker and offers a wide range of AI-enabled, AI-ready, and AI-optimized devices, including PCs, workstations, smartphones, and tablets, as well as infrastructure solutions like servers, storage, and high-performance computing. Lenovo’s ongoing investment in groundbreaking innovations aims to create a more equitable, trustworthy, and intelligent future for everyone. For more details, visit Lenovo’s website and follow their latest news on StoryHub.

This tribute to Ayrton Senna not only celebrates his remarkable career but also highlights the ongoing efforts to realize his vision of a better future through education. It serves as a reminder of the power of partnerships between technology leaders and educational institutions to drive meaningful change and inspire the next generation.

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