Lenovo Expands Opportunities with Five New Partner Journeys
On October 22, 2024, Lenovo unveiled a significant expansion within its Lenovo 360 Global Partner Framework, introducing five new partner journeys designed to provide more flexible and scalable revenue opportunities. These new pathways are specifically tailored for partners focusing on managed services, global systems integrators, artificial intelligence (AI), data management, and education. This initiative marks a strategic move by Lenovo to cater to the evolving needs of its partners in various high-growth sectors.
The New Pathways
The Lenovo 360 Global Partner Framework now includes the following tailored journeys:
- Lenovo 360 for Managed Service Providers (MSPs)
- Lenovo 360 for Global Systems Integrators (GSIs)
- Lenovo 360 for AI
- Lenovo 360 for Data Management
- Lenovo 360 for Education
These pathways are crafted to help partners seamlessly access Lenovo’s portfolio of devices, infrastructure, services, and solutions. By providing customized and comprehensive pathways, Lenovo demonstrates its commitment to empowering partners in sectors that are experiencing rapid growth and transformation.
Core Offerings of Each Journey
Each of these new partner journeys encompasses five essential offerings within the Lenovo 360 framework:
- Digital Platforms: Partners are provided with essential resources such as sales enablement tools, marketing materials, and communication tools available on the Lenovo Partner Hub. These resources are designed to help partners succeed in their respective fields.
- Training: Lenovo offers various learning paths, certifications, and accreditations to empower both individual partners and partner organizations to enhance their expertise and capabilities.
- Incentives: Reward programs and financial structures are in place to offer increasing benefits as partners grow within the Lenovo 360 framework. This ensures that partners are motivated and rewarded for their progress and success.
- Communities: Lenovo fosters collaboration and sharing of best practices through forums, advisory boards, and events. These platforms enable partners to interact with Lenovo experts and each other, enhancing their knowledge and capabilities.
- Marketing: Lenovo provides ready-to-use marketing collateral and assets to help partners effectively promote their products, solutions, and services to their customers.
In addition to these offerings, each journey will include channel-ready devices, infrastructure solutions, and service elements, ensuring that partners have all the tools they need to succeed.
Why These Journeys Matter
In today’s rapidly evolving technological landscape, industries are increasingly turning to AI-driven solutions, flexible data management, and cloud services. Lenovo’s new partner journeys provide the necessary tools and training for partners to meet customer demands and stay ahead of technological advancements in these dynamic segments.
Pascal Bourguet, Vice President and Global Channel Chief at Lenovo, stated, "As industries increasingly turn to AI-driven solutions, flexible data management, and cloud services, Lenovo 360 provides partners with the tools and training needed to meet customer demand and stay ahead of technological advancements in these dynamic segments. We are focusing our efforts initially in these high-growth areas and will continue to bring additional pathways to new verticals, technologies, and routes to market over time."
Global Availability and Expansion Plans
Lenovo plans to make the Lenovo 360 journeys for GSIs, AI, Data Management, and Education available to partners globally by April 2025 via the Lenovo Partner Hub. Meanwhile, Managed Service Providers can already take advantage of Lenovo 360 for MSPs in regions including Canada, the USA, Brazil, Mexico, the UK, Japan, India, and Australia.
As part of its ongoing commitment to innovation and support for its partners, Lenovo will introduce a range of new and updated tools and features for Lenovo 360 in the coming months:
- Lenovo 360 Communications Center: This new feature will allow partners to personalize their newsletter preferences for content and frequency, with a rollout beginning across select markets and full channel availability expected by March 2025.
- Lenovo 360 Marketing Center: Partners will have access to a comprehensive content creation platform, enabling them to customize campaigns and sales assets by audience. This digital self-service platform will be available globally by March 2025.
- Streamlined ‘Learn and Earn’ Opportunities: Over the next six months, Lenovo will simplify learn and earn criteria across programs, making it easier for managed tier partners to qualify for incentives and rewards.
- Lenovo 360 Solutions Hub Expansion: By February 2025, the Lenovo 360 Solutions Hub will expand to 47 markets, up from 35, supporting more than 50 channel-ready solutions in eight languages, including English, French, German, Spanish, Italian, Portuguese, Korean, and Japanese.
A Proven Framework
Since its debut in 2022, the Lenovo 360 Global Partner Framework has simplified partner incentive programs by 63%, launched a comprehensive partner solutions enablement platform, and issued over 39,500 individual certifications and more than 10,000 partner-level accreditations through its partner education program tied to incentive tiering.
Lenovo’s ongoing efforts to streamline and enhance its partner framework demonstrate its commitment to creating a more efficient and effective ecosystem for its partners. By providing tailored pathways and robust support, Lenovo is positioning its partners for success in an ever-changing technological landscape.
For those interested in learning more about Lenovo 360 and exploring these new partner journeys, visit the Lenovo Partner Hub.
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