Apple Opens Its First Store in Anhui Province, China
On January 18, 2025, Apple will open its doors to the inaugural Apple store in the vibrant city of Hefei, located in China’s Anhui province. This marks a significant milestone as it is the first Apple Store in this rapidly developing region. Apple MixC Hefei aims to provide a comprehensive Apple experience, offering customers the opportunity to explore and purchase the full range of Apple products and services.
Deirdre O’Brien, Apple’s Senior Vice President of Retail and People, expressed her enthusiasm about the launch, stating, "We are so thrilled to open Apple MixC Hefei, our first store in the Anhui province, and build deeper connections with our customers in China. Our dedicated team is excited to support the local community and provide personalized experiences that empower customers, whether they are looking to upgrade to the latest iPhone 16 or learn how to go further with their devices during our educational Today at Apple sessions."
A Blend of Modern Architecture and Sustainable Design
Strategically situated near Swan Lake within a bustling business and financial district, Apple MixC Hefei stands out with its unique architectural design. The store boasts a wide, curved glass facade that seamlessly integrates the interior with the exterior environment, welcoming customers with open arms. The construction of the store utilizes sustainably sourced materials, underscoring Apple’s commitment to both exquisite design and environmental responsibility.
Comprehensive Customer Services
The new store is equipped with a Genius Bar, providing customers with technical support and advice on Apple products. Additionally, the Apple Pickup service allows for convenient collection of online orders. With over 80 team members, Apple MixC Hefei is prepared to deliver personalized customer service and support. Shoppers can peruse and purchase the latest Apple products, including the iPhone 16 series, MacBook Pro with the powerful M4 chip, and Apple Watch Series 10.
For those interested in expanding their knowledge, the store offers free Today at Apple sessions, covering skills in photography, videography, and more. These sessions are designed to help users maximize their use of Apple devices.
Personalized Shopping Experience
Apple’s team members are on hand to offer tailored shopping advice, assisting with upgrades, trade-ins of eligible devices, and selecting financing options. They also help customers transitioning to iOS and secure data transfer between devices. Apple’s online shopping experience is curated to be seamless, with options for immediate delivery or collection through Apple Pickup. Customers can also customize their Mac devices with configure-to-order options, tailoring their specifications for products like the new 24-inch iMac, Mac mini, and MacBook Pro, all featuring the advanced M4 family of chips.
Celebrating Chinese New Year
In honor of the upcoming Chinese New Year, Apple MixC Hefei is offering a special-edition AirPods 4 with Active Noise Cancellation, engraved to commemorate the Year of the Snake. Customers can also sign up for a unique Chinese New Year workshop. This session will introduce innovative ways to capture and relive memories using the iPhone 16 and Apple Vision Pro, Apple’s pioneering spatial computer that redefines how people work, collaborate, and connect. The store itself is adorned with festive window decals and decorative elements, creating a celebratory atmosphere for visitors.
Opening Details
Apple MixC Hefei will welcome its first customers on Saturday, January 18, at 10 a.m. local time. This opening is a significant event for both Apple and the local community, setting the stage for future growth and engagement in the region.
About Apple
Apple’s journey in revolutionizing personal technology began with the introduction of the Macintosh in 1984. Today, Apple is a global leader in innovation, offering a diverse range of products including the iPhone, iPad, Mac, AirPods, Apple Watch, and the groundbreaking Apple Vision Pro. The company’s six software platforms—iOS, iPadOS, macOS, watchOS, visionOS, and tvOS—ensure seamless integration across all Apple devices, providing users with exceptional experiences. Apple’s services, such as the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+, further enhance the user experience. With over 150,000 employees, Apple is committed to creating the best products on earth and contributing positively to the world.
For more detailed information about Apple MixC Hefei and other Apple initiatives, you can visit their official newsroom at Apple Newsroom.
Apple’s continued expansion in China, with the opening of MixC Hefei, highlights the company’s dedication to growth and innovation in one of the world’s most dynamic markets. This new store not only provides a venue for consumers to explore and purchase the latest Apple products but also offers a hub for learning and community engagement, aligning with Apple’s mission to empower individuals through technology.
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