Apple launches first film shot in Apple Immersive Video

Apple Unveils First Scripted Film Captured in Apple Immersive Video with More Content Set for Apple Vision Pro

Apple has recently announced an exciting lineup of new content that will be available to users of its Apple Vision Pro, an advanced piece of technology designed to deliver exceptional visual experiences. This new content includes episodes, films, series, and music performances, all captured in a cutting-edge media format known as Apple Immersive Video. This format is designed to elevate the viewer’s experience by using ultra-high-resolution 3D video combined with Spatial Audio. This means that viewers are literally placed at the center of the action, enhancing the sense of realism and immersion.

One of the most notable releases is "Submerged," the first scripted short film to be captured in Apple Immersive Video. This film is written and directed by the acclaimed filmmaker Edward Berger, known for his Academy Award-winning work. "Submerged" is now available for free to Apple Vision Pro users worldwide. In addition, Apple is partnering with renowned musician The Weeknd to create an immersive music experience that will debut next month. This experience is tied to The Weeknd’s new album, "Hurry Up Tomorrow."

Another exciting addition is the "Concert for One" series, which will offer intimate performances from some of the world’s top artists, starting with a special set from British singer-songwriter RAYE. New episodes of "Adventure," a series that showcases pioneering athletes taking on awe-inspiring challenges, will also be released this year.

Submerged: A New Era of Storytelling

"Submerged" is a thrilling fictional narrative set aboard a World War II-era submarine. The story invites viewers to join the submarine’s crew as they face a terrifying attack. This film exemplifies the unique storytelling possibilities enabled by Apple Immersive Video, offering an adrenaline-filled experience that immerses viewers into the narrative like never before.

According to Tor Myhren, Apple’s Vice President of Marketing Communications, this technology allows Apple Vision Pro users to experience sports, documentaries, and music in a whole new way. He emphasized that "Submerged" represents the next generation of narrative filmmaking, allowing viewers to feel as if they are right in the middle of the story, standing shoulder to shoulder with the submarine’s crew.

Edward Berger, the film’s director, expressed his excitement about working with Apple Immersive Video. He mentioned that this new medium has expanded the horizons of storytelling, allowing him and his team to think differently about how to create a narrative. This technology, he believes, will revolutionize the future of filmmaking.

The production of "Submerged" took place over three weeks in locations like Prague, Brussels, and Malta. The film was shot using a full-scale, 23-ton submarine set, crafted from real materials such as steel, brass, and metal to mimic WWII-era vessels. The set was designed to endure being fully submerged, with practical camera traps and special effects that exposed the Apple Immersive Video cameras to elements like sparks, steam, water, and fire, all while maintaining viewers’ sense of immersion. The cast underwent extensive rehearsals and training to ensure continuity and realism.

2024 NBA All-Star Weekend

Basketball enthusiasts can look forward to an immersive short film featuring highlights from the 2024 NBA All-Star Weekend. This includes events like the Rising Stars game, the Slam Dunk contest, and the first-ever NBA vs. WNBA 3-Point Challenge, dubbed "Stephen vs. Sabrina." Highlights from the All-Star Game will also be included.

Concert for One

"Concert for One" is the first music series to be captured in Apple Immersive Video, offering fans an unprecedented level of intimacy with their favorite artists. The inaugural performance features RAYE, a six-time BRIT Award winner, who will perform alongside her 20-piece band, delivering a mix of R&B, jazz, and pop music.

Adventure

The "Adventure" series continues to push the boundaries of what is possible in storytelling. Viewers have already been taken on breathtaking journeys, such as stepping into thin air above Norway’s fjords with highliner Faith Dickey and traversing the streets and rooftops of Paris with a leading parkour group. In the latest episode, "Ice Dive," viewers will swim alongside freediver Ant Williams as he attempts to break his record for the longest distance under ice on a single breath. This episode is set to debut in December in the U.S.

Early next year, audiences can journey to the shores of Majorca, Spain, where sport climber Kai Lightner faces his most significant challenge yet: free-solo climbing over secluded, rocky coves where one slip could plunge him into the sea.

Elevated

In the upcoming episode of "Elevated," titled "Maine," viewers will be treated to the crisp beauty of an autumn in New England. They will embark on a stunning journey along winding coastlines and over breathtaking rivers, providing a visual feast for the senses.

Availability and Access

Apple Vision Pro is currently available in numerous countries, including Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. Users in these regions can experience a free demo of the Apple Vision Pro at their local Apple Store and request an extended preview of "Submerged" starting Monday, October 14.

Apple Immersive Video is available at no additional cost via the Apple TV app in several countries, including Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, the U.K., and the U.S. In China mainland, users can access Apple Immersive Video through the Migu Video and Tencent Video apps, which are available for free download from the App Store for Apple Vision Pro.

New episodes and films captured in Apple Immersive Video debut in U.S. English, with subtitles available in additional languages. However, the availability of titles may vary by country or region.

In conclusion, Apple’s announcement of new content for the Apple Vision Pro marks an exciting development in the realm of immersive storytelling. By leveraging Apple Immersive Video, these releases promise to offer viewers unprecedented levels of engagement and realism, setting a new standard for how stories are told and experienced. As Apple continues to push the boundaries of technology and creativity, the future of immersive media looks incredibly promising. For more information, you can visit the original announcement on the Apple Newsroom website.

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