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New Apple Immersive Video Series and Films Launch on Apple Vision Pro
July 18, 2024
Apple has announced an exciting new lineup of immersive video content, exclusively available on the Apple Vision Pro starting July 18. This groundbreaking initiative introduces a variety of series, films, concerts, and more, offering a new dimension of storytelling that spans genres such as action-adventure, documentary, music, scripted drama, sports, and travel.
What is Apple Immersive Video?
Apple Immersive Video is a pioneering format that uses 3D video recorded in 8K resolution with a 180-degree field of view. This, combined with Spatial Audio, places viewers right at the heart of the action. Whether you are soaring above volcanoes or attending a concert, the experience is designed to be as lifelike as possible.
New Series and Films
Starting this week, Apple Vision Pro users can enjoy a variety of new series and films in Apple Immersive Video format. Here’s a sneak peek at what’s coming:
Boundless
The series "Boundless" invites viewers to embark on extraordinary trips from the comfort of their homes. The first episode, "Hot Air Balloons," takes viewers over the surreal landscapes of Cappadocia, Turkey. Future episodes, like "Arctic Surfing," will explore unique adventures such as surfing in the frigid Arctic Circle.
Wild Life
The nature documentary series "Wild Life" returns with a new episode that visits Kenya’s Sheldrick Wildlife Trust. Here, orphaned elephants are cared for by their keepers, forming bonds with both humans and wild elephants. Later episodes will take viewers to the Bahamas, where divers encounter complex marine life.
Elevated
"Elevated," an aerial travel series, debuts in September. The first episode features stunning aerial views of Hawaii, including its volcanoes and waterfalls. Upcoming episodes will explore the picturesque autumn landscapes of New England.
Submerged
"Submerged," the first scripted short film in Apple Immersive Video, is set during World War II. Written and directed by Academy Award winner Edward Berger, this film places viewers inside a submarine during a deadly torpedo attack, showcasing the unique storytelling capabilities of this new format.
2024 NBA All-Star Weekend
Basketball fans can look forward to an immersive short film covering the 2024 NBA All-Star Weekend in Indianapolis. The film includes behind-the-scenes footage of events like the Rising Stars game, the Slam Dunk contest, and the first-ever NBA vs. WNBA 3-Point Challenge.
An Immersive Experience from The Weeknd
The Weeknd, a seven-time diamond-certified artist, will present an exclusive immersive experience on Apple Vision Pro later this year. This promises to be a treat for music lovers.
Red Bull: Big-Wave Surfing
In collaboration with Red Bull, this series will capture elite surfers tackling the world’s heaviest wave off the coast of Teahupo’o, Tahiti. This thrilling experience is set to be released later this year.
Empowering Filmmakers
Apple is also partnering with Blackmagic Design to provide professional filmmakers with new tools for creating immersive content. This includes the new Blackmagic URSA Cine Immersive camera and updated versions of DaVinci Resolve Studio and Apple Compressor. These tools aim to make it easier for filmmakers to produce high-quality immersive videos for Apple Vision Pro users.
Availability and Access
The Apple Vision Pro is available in several countries, including Australia, Canada, China, Hong Kong, France, Germany, Japan, Singapore, the UK, and the US. Users in these regions can preview Apple Immersive Video and learn more about Apple Vision Pro through a free, 30-minute demo at their local Apple Store.
The immersive video content is accessible at no additional cost through the Apple TV app in most regions. In China, users can access this content via the Migu Video and Tencent Video apps. The content is initially available in US English, with subtitles in multiple languages.
Industry Reactions
Tor Myhren, Apple’s Vice President of Marketing Communications, expressed excitement about this new venture. “Apple Immersive Video is a groundbreaking leap forward for storytelling, offering Apple Vision Pro users remarkable experiences with an unparalleled sense of realism and immersion,” he said. “From soaring over volcanoes in Hawaii and surfing huge waves in Tahiti, to enjoying performances by the world’s biggest artists and athletes from all-new perspectives, Apple Immersive Video revolutionizes the way people experience places, stories, sports, and more by making viewers feel like they’re truly there. It’s the next generation of visual storytelling, and we’re excited to bring it to more people around the world.”
Good to Know Information
For the uninitiated, Apple Vision Pro is a state-of-the-art device designed to offer an immersive visual and auditory experience. The device leverages advanced technologies like 3D video, 8K resolution, and Spatial Audio to create a highly engaging and realistic experience.
Conclusion
With the launch of Apple Immersive Video, Apple Vision Pro users are in for a treat. This new format promises to redefine how we consume visual content, making it more immersive and engaging than ever before. Whether you’re a fan of nature documentaries, travel shows, scripted films, or live performances, there’s something for everyone in this new lineup.
The partnership with Blackmagic Design also indicates that Apple is committed to empowering filmmakers to produce high-quality immersive content, ensuring a steady stream of exciting new videos for Apple Vision Pro users.
So, mark your calendars and get ready to dive into a new world of immersive storytelling with Apple Vision Pro.
For more details, visit the official Apple website or contact their press representatives:
- Zach Kahn: zkahn@apple.com
- Andrea Schubert: a_schubert@apple.com
- Apple Media Helpline: media.help@apple.com
Stay tuned for more updates and enjoy the new era of immersive video content!
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