Amazon Nova Reel 1.1: New 2-Minute Multi-Shot Video Feature

At the recent re:Invent 2024 conference, an exciting development was revealed in the realm of artificial intelligence and video production: the introduction of Amazon Nova models. These models represent a new wave in foundation models, which are essentially deep learning models trained on a vast amount of data to perform a variety of tasks. One of the standout features of these models is the Amazon Nova Reel, a groundbreaking video generation model that transforms text prompts and optional reference images into short videos.

Today, we’re thrilled to share the enhancements brought by Amazon Nova Reel 1.1. This updated version significantly improves the quality and latency of creating 6-second single-shot videos compared to its predecessor, Amazon Nova Reel 1.0. Moreover, it introduces the capability to generate multi-shot videos lasting up to two minutes, maintaining a consistent style across all shots. Users can choose to provide a single prompt for a cohesive two-minute video or customize each shot with distinct prompts, offering unprecedented creative flexibility.

Amazon Nova Reel is set to revolutionize creative productivity by reducing the time and costs associated with video production, all thanks to generative AI. This technology allows for the creation of engaging videos suitable for marketing, product design, and social media content with enhanced efficiency and creative control. In the realm of advertising, for instance, it enables the production of high-quality commercials with consistent visuals and precise timing, all orchestrated through natural language prompts.

Getting Started with Amazon Nova Reel 1.1

For those new to Amazon Nova Reel models, the journey begins at the Amazon Bedrock console. Simply navigate to the Model access section, where you can request access to the Amazon Nova Reel model. Gaining access to this model means you can leverage both the 1.0 and 1.1 versions.

Once access is granted, you can commence your creative journey with Amazon Nova Reel 1.1 through the Amazon Bedrock console, AWS SDK, or AWS Command Line Interface (AWS CLI). To experiment with the model in the console, select Image/Video under the Playgrounds section in the menu, then choose Nova Reel 1.1 and input your text prompt to generate a video.

Modes of Operation

Amazon Nova Reel 1.1 offers two distinct modes to cater to varying creative needs:

1. Multishot Automated: This mode allows you to input a single text prompt of up to 4,000 characters, resulting in a multi-shot video that embodies the essence of the prompt. Note that this mode does not accept input images.
2. Multishot Manual: For those seeking greater control over each shot composition, the manual mode, also known as storyboard mode, enables you to specify unique prompts for individual shots. This mode allows for the inclusion of a starting image for each shot, which must have a resolution of 1280×720 pixels. Images can be provided in base64 format or sourced from an Amazon Simple Storage Service (Amazon S3) location.
   

   A Practical Demonstration
   

   To illustrate the capabilities of Amazon Nova Reel 1.1, let’s delve into a practical example using the AWS SDK for Python (Boto3). This demonstration involves utilizing the Amazon Bedrock API’s StartAsyncInvoke operation to initiate an asynchronous invocation, generating a video based on a provided prompt. The process involves checking the progress of the video generation job using the GetAsyncInvoke operation.

   In this example, a 120-second video is created using the MULTI_SHOT_AUTOMATED mode with a text prompt crafted by Nitin Eusebius. The prompt describes a series of breathtaking natural scenes, such as Norwegian fjords, Sahara desert dunes, and bioluminescent plankton on a beach, among others. The Python script then orchestrates the video creation, periodically checking the generation status until completion.

   Upon completion, the video is accessible at a specified Amazon S3 location. The AWS CLI facilitates the download of the output video, showcasing the power of Amazon Nova Reel in transforming text into vivid visual experiences.

   Exploring Multishot Manual Mode
   

   The MULTI_SHOT_MANUAL mode offers a different approach, allowing for detailed customization of each shot. This mode is particularly useful for creating videos with multiple distinct scenes, each with its own text prompt and optional reference image. For example, a series of shots may depict various Arctic scenes, each carefully crafted to evoke a specific atmosphere and narrative.

   The Python script for this mode involves specifying a list of shot prompts, each containing a text description and an optional image source. The script then orchestrates the video generation process, producing a video that seamlessly weaves together the individual shots into a cohesive narrative.

   Creative Possibilities with Amazon Nova Reel 1.1
   

   The creative possibilities with Amazon Nova Reel 1.1 are virtually limitless. Here are a couple of sample prompts to ignite your imagination:

   • Color Burst: Imagine an explosion of colored powder against a black background. The scene begins with a slow-motion close-up of a purple powder burst, gradually revealing a spectrum of vibrant hues colliding in mid-air. This prompt, designed by Nitin Eusebius, captures the essence of a festival celebration with high-contrast lighting.
   • Shape Shifting: Created by Sanju Sunny, this prompt follows the journey of a red triangle as it transforms through geometric shapes, set against a minimalist white background. The narrative unfolds through a series of geometric dances and transformations, culminating in a complex mandala pattern.
     

     Things to Keep in Mind
     

     When using Amazon Nova Reel 1.1, there are a few considerations to keep in mind:

   • Creative Control: The enhanced control offered by Nova Reel is ideal for crafting lifestyle and ambient background videos for various projects, including advertising, marketing, and entertainment. Users can customize camera motion, shot content, and even animate existing images.
   • Mode Considerations: In automated mode, prompts can be as long as 4,000 characters. For manual mode, each shot can have a prompt up to 512 characters, with a maximum of 20 shots per video. Planning shots in advance, akin to creating a traditional storyboard, can enhance the creative process. Input images must adhere to the 1280×720 resolution requirement, and completed videos are automatically delivered to your designated S3 bucket.
     

     Embark on Your Creative Journey
     

     Ready to unleash your creativity with Amazon Nova Reel? Visit the Amazon Nova Reel AWS AI Service Cards to learn more and explore the Generating videos with Amazon Nova documentation. The Amazon Nova model cookbook repository offers a wealth of Python code examples, while the Amazon Nova Reel prompting best practices guide provides insights into optimizing your video generation process. For inspiration, the Amazon Nova Reel gallery showcases a variety of video examples, complete with the prompts and reference images that brought them to life.

     Join the growing community of creators at community.aws, where you can create your BuilderID, share your video generation projects, and connect with fellow innovators. The world of video production is evolving, and Amazon Nova Reel is at the forefront of this transformation. Embrace the possibilities and start creating today!

     For more insights and updates, feel free to explore the original announcement on the AWS blog: Introducing Amazon Nova Frontier Intelligence and Industry-Leading Price Performance.

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