Samsung Enhances Its Digital Art Offering with New Masterpieces from Art Basel Hong Kong 2025
Samsung Electronics has announced an exciting development for art enthusiasts and tech aficionados alike. Through its premium digital art platform, the Samsung Art Store, the company is bringing a collection of 23 carefully chosen artworks from galleries participating in the prestigious Art Basel Hong Kong 2025. These works are now available in stunning 4K resolution, exclusively on Samsung TVs. This initiative is part of Samsung’s ongoing efforts to make high-quality art more accessible to a global audience.
### Expanding the Reach of Art Basel
Art Basel is renowned for its premier art shows, showcasing modern and contemporary art in cities such as Hong Kong, Basel, Paris, and Miami Beach. By collaborating with Art Basel, Samsung is enabling art lovers worldwide to enjoy these masterpieces from the comfort of their homes. The Samsung Art Store offers subscribers access to over 3,000 artworks from famous museums, galleries, and artists, transforming their living rooms into personal art galleries.
The 2025 collection includes notable works such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” and Bae Yoon Hwan’s “Green Bear.” These artworks, along with others, will be featured at the Art Basel Hong Kong fair, scheduled to take place from March 28-30, 2025, at the Hong Kong Convention & Exhibition Centre.
Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business, expressed pride in expanding the Samsung Art Store experience to more TV owners worldwide. By doing so, Samsung is providing users the opportunity to appreciate world-class art in splendid 4K quality with just a few clicks.
### Integrating Art and Technology
Samsung’s commitment to bridging the gap between art and technology is further exemplified through its interactive lounge, ArtCube, at Art Basel Hong Kong. Scheduled for March 28-30, ArtCube will showcase how Samsung’s The Frame, MICRO LED, and Neo QLED 8K displays redefine digital art experiences by presenting artworks, including those from the Art Basel collection, with intricate detail. Under the theme “Borderless, Dive into the Art,” visitors will have the opportunity to engage with exclusive collections from the Samsung Art Store.
Additionally, Samsung is hosting a series of panel discussions featuring key figures from the contemporary art world. Led by Daria Greene, Head of Content and Curation at Samsung, these engaging conversations will include Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist renowned for his hyper-realistic paintings.
### A Commitment to Digital Art Leadership
The Samsung Art Store, initially exclusive to The Frame and MICRO LED, is set to expand its availability to the 2025 models of Samsung’s AI-powered Neo QLED and QLED TVs. This move aligns with Samsung’s mission to introduce world-class art to a wider audience. In addition to the Art Basel Hong Kong collection, Samsung plans to continue its partnership with Art Basel by launching exclusive artworks from the Basel and Paris collections later this year.
Noah Horowitz, CEO of Art Basel, commended the collaboration with Samsung, noting that it extends Art Basel Hong Kong’s cultural experience beyond the exhibition halls. This partnership creates new, year-round opportunities for broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists.
The Art Basel Hong Kong collection features works from 23 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres, and Gongkan.
### About Art Basel
Art Basel was founded in 1970 by a group of gallerists from Basel. It is now recognized for staging the world’s premier art shows for modern and contemporary art, held in Basel, Miami Beach, Hong Kong, and Paris. Each show is unique, reflecting the characteristics of its host city and region through its participating galleries, presented artworks, and parallel programming developed in collaboration with local institutions. Beyond traditional art fairs, Art Basel’s engagement has expanded through digital platforms like the Art Basel App and initiatives such as the Art Basel and UBS Global Art Market Report and the Art Basel Awards. UBS serves as Art Basel’s Global Lead Partner. For more information, visit artbasel.com.
In conclusion, Samsung’s collaboration with Art Basel is a remarkable convergence of art and technology, offering a new dimension to art appreciation. By making these masterpieces accessible through its digital platform, Samsung is not only enhancing the viewing experience for its customers but also fostering a deeper connection between art and a global audience. This initiative is a significant step towards democratizing art and making it an integral part of everyday life.
For more details on this initiative, visit [Samsung Global Newsroom](https://news.samsung.com/global).
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