Apple Unveils The Weeknd: Open Hearts – An Unparalleled Immersive Music Experience on Apple Vision Pro
In an exciting development, Apple has launched a groundbreaking music experience titled "The Weeknd: Open Hearts," exclusively available on Apple Vision Pro. This new offering features the renowned artist, The Weeknd, and is a unique blend of music and technology, promising an immersive experience like no other. The experience is crafted using Apple Immersive Video, a state-of-the-art 180-degree media format that combines ultra-high-resolution visuals with Spatial Audio to create a truly captivating experience.
Apple Vision Pro users can now embark on a sonic journey alongside The Weeknd, as he traverses a dreamlike cityscape, offering viewers an electrifying encounter with his music. This innovative experience is available for a limited period and can be explored in full at Apple Stores worldwide starting from November 15. Users who own the Apple Vision Pro can also enjoy "Open Hearts" for free via the Apple TV app.
Tor Myhren, Apple’s Vice President of Marketing Communications, expressed his enthusiasm about the launch, stating, “Apple Immersive Video brings The Weeknd’s creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro. With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they’re right in the middle of the action. This is an exciting leap forward in how music and technology come together to deliver memorable experiences for fans, and we’re proud to collaborate with The Weeknd to make it happen.”
The direction of "Open Hearts" was helmed by Anton Tammi, drawing inspiration from the iconic skyline of downtown Los Angeles. Tammi is also known for directing the music video for "Dancing In the Flames," the lead single from the latest album, Hurry Up Tomorrow. This video was notably shot entirely on an iPhone 16 Pro Max by Erik Henriksson and edited using a Mac.
Apple’s Immersive Video is changing the way fans experience music performances, and "The Weeknd: Open Hearts" marks another addition to the growing catalog of content available on the Apple Vision Pro. Following this release, Apple is set to launch "Concert for One" on November 22, a new immersive music experience featuring intimate performances by some of the world’s top artists. This includes a special set by RAYE, a six-time BRIT Award-winning singer-songwriter, recorded at Air Studios in London with her 20-piece band. Fans can also look forward to a new EP from RAYE, available in Spatial Audio exclusively on Apple Music.
Last month, Apple introduced "Submerged," a critically acclaimed immersive short film by Academy Award-winning filmmaker Edward Berger. The film is part of a wave of new content, with upcoming episodes of "Adventure" and "Wild Life" set to premiere in December, followed by new episodes of "Boundless," "Elevated," and "Red Bull: Big-Wave Surfing" in 2025.
Availability
Apple Vision Pro can be purchased at all Apple Store locations and through the Apple Store online across Australia, Canada, China mainland, Hong Kong, France, Germany, Japan, Singapore, the United Kingdom, and the United States. Starting November 15, it will also be available in South Korea and the United Arab Emirates.
The new Apple Immersive Video episodes and films are released in U.S. English, with subtitles offered in various languages. However, title availability may differ depending on the country or region.
For users in mainland China, select Apple Immersive Video titles can be accessed via the Migu Video and Tencent Video apps, which are free to download from the App Store for Apple Vision Pro.
In Australia, Canada, Hong Kong, France, Germany, Japan, Singapore, South Korea, the UAE, the UK, and the US, users can experience a free demo of Apple Vision Pro at their local Apple Store. This demo includes the full immersive music video, "The Weeknd: Open Hearts," starting November 15.
Overall, the launch of "The Weeknd: Open Hearts" on Apple Vision Pro not only highlights the potential of immersive experiences but also underscores Apple’s commitment to pushing the boundaries of how music and technology intersect. By offering fans a chance to engage with music in such an innovative manner, Apple continues to redefine the entertainment landscape, making it an exciting time for both artists and audiences alike.
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