Samsung Unveils Giant LED Display at Shinsegae, Seoul's New Landmark

Expansive 71.8-Meter-Wide LED Display to Redefine Visitor Experience in Myeongdong

Samsung Electronics has unveiled an impressive new addition to the heart of Seoul, South Korea, with the installation of its Outdoor LED Signage XHB Series (P8) at Shinsegae Department Store. This development promises to transform Myeongdong Square into a key landmark, offering a dazzling media lighting display that enhances the vibrant shopping district of Seoul.

A Bold Statement in Myeongdong

Launched during the "2024 Lights Up SEOUL, KOREA" event, this LED installation is more than just a display; it’s a statement of technological prowess and cultural significance. "Our LED displays offer limitless possibilities for areas like Myeongdong to gain new cultural importance," explained Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. He emphasized that these outdoor digital displays are designed for engagement, impactful content delivery, and longevity.

Unique Advertising Opportunities

The Shinsegae Department Store, located strategically within the Myeongdong Special Tourist Zone, serves as a free outdoor advertising space, allowing for expansive and creative installations. Samsung’s LED signage wraps around the building’s exterior, featuring an anamorphic 8K display. Spanning 71.8 meters in width and 17.9 meters in height, it is comparable in size to three basketball courts. This installation is not just a technological marvel but also a visual spectacle that is hard to miss.

Engineered for Durability and Clarity

Covering a total area of 1,285 square meters, the display is built to withstand harsh weather conditions. It boasts an IP66 rating, which ensures dust and water resistance, and holds UL 48 and UL 746C certifications, affirming its durability throughout the year. The display is optimized for high visibility and vivid color accuracy, featuring HDR10+ technology for sharp contrasts and rich visuals. With a maximum brightness of 8,000 nits, the display maintains exceptional clarity even under direct sunlight. Additionally, its high refresh rate of 7,680Hz reduces flicker and the moiré effect, ensuring stable and crisp visuals that remain clear even through camera lenses.

Samsung’s Legacy in Digital Signage

Samsung’s expertise in digital signage is evident from its successful installations worldwide. In South Korea, Samsung has contributed to the country’s largest high-definition LED signage at Coex SM Town. Meanwhile, in the United States, Samsung’s installations at New York’s Citi Field and Houston’s Minute Maid Park have set new standards for stadium displays. At Citi Field, Samsung installed the largest scoreboard in professional baseball, immersing fans in the action with over 29,800 square feet of LED screens. Similarly, at Minute Maid Park, Samsung’s high-definition LED technology has redefined the fan experience with massive outdoor displays and a dynamic main scoreboard that enhances the excitement of the games.

A New Era for Myeongdong

In Myeongdong, the new LED installation will not only display engaging advertisements and dynamic video content but also transform into a stunning Christmas media façade each year, creating a festive atmosphere for visitors. "Shinsegae’s media façade, cherished by global customers for a decade, has been reinvented as Shinsegae Square," said a Shinsegae spokesperson. This transformation aims to make it an iconic landmark of Seoul, turning it into a must-visit attraction and a central hub for K-culture. "We are thrilled to collaborate with Samsung to provide our customers with unique experiences that blend heritage and digital technology," the spokesperson added.

Samsung’s Continued Innovation

Samsung’s Outdoor LED Signage is renowned for its performance in challenging environments. This is evidenced by award-winning deployments at iconic venues like SoFi Stadium in Inglewood, California, which features the world’s largest LED videoboard built for sports, and the Formula 1 Las Vegas Grand Prix, which showcases a 481-foot-long rooftop LED display in the shape of the F1 logo. As Myeongdong becomes a global tourism destination, Samsung leads with solutions that continue to inspire and engage.

Understanding the Technology

For those unfamiliar with some of the technical terms mentioned, here’s a brief explanation:

IP66 Rating: This is an international standard indicating that the display is protected against dust and powerful water jets. It’s crucial for outdoor installations where weather conditions can vary.
UL 48 and UL 746C Certifications: These certifications are issued by Underwriters Laboratories (UL) and confirm that the display meets safety standards for electric signs and materials’ durability in outdoor environments, including resistance to ultraviolet (UV) rays and weather.
HDR10+ Technology: This stands for High Dynamic Range, a technology that enhances the contrast and color capabilities of displays, providing richer and more lifelike images.
Moiré Effect: This is a visual distortion that can occur when repetitive patterns interact, especially in photographs. Samsung’s high refresh rate helps minimize this effect, ensuring the display looks smooth and clear.
Samsung’s innovative installation in Myeongdong is more than just a technological achievement; it’s a testament to how cutting-edge technology can enhance cultural and commercial environments, creating new experiences for residents and visitors alike. For more information on Samsung’s innovations and projects, visit their official news site.

For more Information, Refer to this article.