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Adobe’s Creative Cloud Updates: A Deep Dive into the Latest Innovations
In the latest edition of the Adobe MAX creativity conference, Adobe unveiled exciting updates for its suite of Creative Cloud products, including the popular video editing software, Premiere Pro, and the dynamic motion graphics tool, After Effects. Additionally, enhancements were announced for the Substance 3D products and the broader Adobe video ecosystem. This article will provide a comprehensive overview of these updates, all of which are powered by NVIDIA RTX and GeForce RTX GPUs, whether operating in the cloud or locally on RTX AI PCs and workstations.
Premiere Pro’s Groundbreaking Features
One of the standout innovations introduced is the Generative Extend feature in Premiere Pro, currently available in beta. This feature leverages generative artificial intelligence (AI) to seamlessly add frames at the beginning or end of a video clip. The technology is driven by the Firefly Video Model, ensuring a safe and secure environment for creators, as it is trained solely on content that Adobe has the right to use. This advancement allows video editors to produce compelling content without the need for reshoots, enhancing both efficiency and creativity.
Enhancements in Substance 3D Collection
Adobe’s Substance 3D Collection is also seeing significant improvements, particularly in its RTX-accelerated features for 3D content creation. These features include ray tracing, AI delighting and upscaling, and image-to-material workflows powered by Adobe Firefly. The Substance 3D Viewer, which is entering open beta, is designed to integrate 3D elements into 2D design workflows, enabling design teams to open, view, and utilize 3D files more effectively. This integration will enhance compatibility with other RTX-accelerated Adobe tools like Photoshop, streamlining workflows across the board.
The Firefly AI technology is further incorporated into the Substance 3D Collection, offering tools such as Text to Texture, Text to Pattern, and Image to Texture in Substance 3D Sampler. Additionally, the Generative Background feature in Substance 3D Stager enhances 3D content creation by providing generative AI capabilities.
NVIDIA Studio Driver and Additional Integrations
Adobe’s updates coincide with the release of the October NVIDIA Studio Driver, which is tailored to optimize creative applications. Users can download this driver for enhanced performance, and for those seeking automatic updates and easy access to applications like NVIDIA Broadcast, the NVIDIA app beta is available.
Evolving Video Editing with Premiere Pro
Over the past four years, Adobe Premiere Pro has revolutionized video editing with features such as Auto Reframe and Scene Edit Detection. The recently introduced GPU-accelerated features, including Enhance Speech, AI Audio Category Tagging, and Filler Word Detection, empower editors to utilize AI for intelligent scene editing.
The Adobe Firefly Video Model, now available in limited beta, represents a significant leap forward in video editing technology. By utilizing simple text prompts or images, users can create and edit video clips, filling in content gaps without the need for additional shooting. This tool not only facilitates current projects but also serves as a source of inspiration for future creative endeavors.
Topaz Labs’ Contribution to After Effects
Topaz Labs has launched a new plug-in for Adobe After Effects, introducing video enhancement software that employs AI models to boost video quality. This integration provides users with access to enhancement and motion deblur models, resulting in sharper, more refined video outputs. When accelerated by GeForce RTX GPUs, these models operate nearly 2.5 times faster on the GeForce RTX 4090 Laptop GPU compared to previous models like the MacBook Pro M3 Max.
Upcoming updates will include NVIDIA TensorRT enhancements and additional Topaz Video AI effects, which will be integrated into the After Effects plug-in, further expanding its capabilities.
Transformative 3D Creation with Substance 3D
The Substance 3D Collection is redefining the initial stages of 3D creation with powerful generative AI features in Substance 3D Sampler and Stager. The Sampler’s tools, powered by Adobe Firefly, enable artists to quickly generate reference images from simple prompts, which can then be transformed into parametric materials.
Stager’s Generative Background feature is a game-changer for designers exploring backgrounds for 3D models. By using text descriptions, it generates images and matches lighting and camera perspectives, allowing designers to explore more variations swiftly when iterating and conceptualizing.
Furthermore, Substance 3D Viewer offers a seamless workflow with Photoshop, enabling 3D models to be incorporated into Photoshop projects. Edits made in Viewer are automatically updated in the Photoshop project, ensuring a smooth and efficient design process. GeForce RTX GPU hardware acceleration and ray tracing deliver up to 80% higher frames per second on the GeForce RTX 4060 Laptop GPU compared to the MacBook M3 Pro, enhancing performance substantially.
New Firefly-powered features in Substance 3D Viewer, such as Text to 3D and 3D Model to Image, allow artists to combine text prompts and 3D objects, providing greater control over scene generation and variations.
Advanced 3D Tools in After Effects
The latest After Effects release includes a broader array of 3D tools that enable creators to embed 3D animations and cast realistic shadows on 2D objects, isolating effects in 3D space. The introduction of an RTX GPU-powered Advanced 3D Renderer accelerates HDRI lighting application, breaking down creative barriers and enhancing content realism. This rendering is now 30% faster on a GeForce RTX 4090 GPU compared to previous generations.
Pairing Substance 3D with After Effects allows artists to significantly enhance the visual quality of 3D elements, utilizing precision texturing and access to a vast library of parametric 3D materials, IBL environment lights, and 3D models.
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The Future of Generative AI
Generative AI is making waves across various fields, from gaming and videoconferencing to interactive experiences. For a deeper understanding of these developments, consider subscribing to the AI Decoded newsletter, which provides insights into the latest innovations and future possibilities in AI technology.
In conclusion, Adobe’s latest updates represent a significant leap forward in creative software capabilities, driven by advancements in AI and GPU technologies. These updates not only enhance current workflows but also pave the way for future innovations in digital content creation.
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